1962 Budweiser Ad
In society, everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or flyers. The main purpose of advertisements are to get people to purchase their product. It is important to not only make the advertisements clear that they are trying to sell, but also to actually make the advertisements mean something to us. Print advertisements are a very effective way to reach the masses, because advertisements in print, color, text, and photography attract attention and enhance visual presentation of the product. The 1962 two Budweiser advertisements displayed a group of men drinking Budweiser and enjoying their time, but the advertisements also showed a racist paradigm between White and African-American men. The 1960s was a long decade of racism and conflict between white and black people. Propaganda played a fairly large part of people's opinion. There was a whole range of media used to spread this propaganda, from prejudice commercials and segregation to inspiring speech ( I have a Dream, Letter from Birmingham Jail). People such as Martin Luther King tried to draw people to him by giving inspiring speeches, but many people or groups opposed him. Black people were made to be looked as bad people and whenever black people would be seen people's first impression would be what he or she would doing here. The white people version of the ad were on "Look" and "Life" magazines. "Look" and "Life" were magazines of general interests that ran weekly in the 1900s. It was a magazine directed to white readers. The black people version of the ad were on "Ebony" and "Jet" magazines. "Ebony" and "Jet" were magazines that ran weekly since it was founded in the 1940s and 1950s. It is a magazine directed to black readers. In the white version, the ad displays a group of friends, possibly after work, drinking Budweiser, discussing, and enjoying their time. The background consists of golden colored wallpaper, a nice...
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