Study Notes
Discussion Module
The Scope And Challenge 1.1
Assignment. “The marketer’s task is the same whether applied in Dime Box, Texas, or Dar es Salaam, Tanzania.” Critique this statement and use real-world examples to support your analysis.
Analysis. One of the most significant of these similarities is the need for organizations to have a paradigm shift in their marketing perspective from local or national marketing to accessing the global market. Regardless of their country of origin or their product or service, it is becoming increasing critical for companies to look beyond their national boarders in order to maintain their market share (Cateora, Gilley, & Graham, 2013, p.10).
I believe that even if companies do not currently depend on foreign markets it is critical that they should examine and create new market strategies that access international markets in order to maintain their competitive edge.
Real World Example. I work for a company that has just finished a new phase of construction on additional buildings in order to increase the number of students that we an accept. Looking at international markets is a great answer to increasing our admissions.
References:
Cateora, Philip R., Gilly, Mary C., & Graham, John L. (2013). International Marketing, Sixteenth Edition. New York, NY: McGraw-Hall/Irwin.
Culture and Marketing 1.2
Assignment. The marketer “should also examine the more complex effect of geography upon general market characteristics, distribution systems, and the state of the economy.” Critique this statement and give real-world examples to support your argument.
Analysis and Real World Example. It is interesting to me as I read on the issues of language and culture as companies expand across international borders. I lived in Brazil for several years and it amazed me how the Brazilian youth in general were enamored with products from the US. Products such as Nike and other athletic gear
The Scope And Challenge 1.1
Assignment. “The marketer’s task is the same whether applied in Dime Box, Texas, or Dar es Salaam, Tanzania.” Critique this statement and use real-world examples to support your analysis.
Analysis. One of the most significant of these similarities is the need for organizations to have a paradigm shift in their marketing perspective from local or national marketing to accessing the global market. Regardless of their country of origin or their product or service, it is becoming increasing critical for companies to look beyond their national boarders in order to maintain their market share (Cateora, Gilley, & Graham, 2013, p.10).
I believe that even if companies do not currently depend on foreign markets it is critical that they should examine and create new market strategies that access international markets in order to maintain their competitive edge.
Real World Example. I work for a company that has just finished a new phase of construction on additional buildings in order to increase the number of students that we an accept. Looking at international markets is a great answer to increasing our admissions.
References:
Cateora, Philip R., Gilly, Mary C., & Graham, John L. (2013). International Marketing, Sixteenth Edition. New York, NY: McGraw-Hall/Irwin.
Culture and Marketing 1.2
Assignment. The marketer “should also examine the more complex effect of geography upon general market characteristics, distribution systems, and the state of the economy.” Critique this statement and give real-world examples to support your argument.
Analysis and Real World Example. It is interesting to me as I read on the issues of language and culture as companies expand across international borders. I lived in Brazil for several years and it amazed me how the Brazilian youth in general were enamored with products from the US. Products such as Nike and other athletic gear
References: Cateora, Philip R., Gilly, Mary C., & Graham, John L. (2013). International Marketing, Sixteenth Edition. New York, NY: McGraw-Hall/Irwin.