Project Management
TBS 984 INTERNATIONAL BUSINESS STRATEGIES
Business Report - Individual Assignment
Yasunori Eguchi 3936181
Executive Summary This report is written to evaluate the possibility of Vietnamese wine market. To support the report, various types of information and secondary data are collected. Finally, a business strategy will be proposed. To begin with, Treasury Wine Estates (TWE) is the second largest wine company in Australia operating all over the world. However, their main markets in developed countries are already saturated, therefore the firm may have to find a new market. The sales in Asian emerging markets have increased consistently and Vietnam also might be an attractive wine market. There are several reasons. For example, Vietnam has more than 90 million populations where majority of people are young generation with purchasing desire. Also, the country has been developing rapidly. In addition, their preference is shifting toward to Western style. To conclude, as has been mentioned, there are also certain positive possibilities in Vietnam. As a result, Vietnam is assessed as a beneficial market for the firm.
Contents 1. Cover Page………………………………………………………………..….……….….1 2. Executive Summary…………………………………………….…….…….………….2 3. Content Page……………………………………………………………….….…….…..3 4. Introduction…………………………………………………………………………..….4 5. Methods used to collect and analyse data and information………………………5 6. Review of the current international business and economic environment……..5 7. Analysis of industry, product and its environment…………………………………6 8. Analysis of target country; economy, market and demand, trade policies and laws, culture and political environment………………………..8 9. Consideration of alternative entry strategies………………………………………14 10. Consideration of alternative ways of managing industry competition………..15 11. Most appropriate entry and
Business Report - Individual Assignment
Yasunori Eguchi 3936181
Executive Summary This report is written to evaluate the possibility of Vietnamese wine market. To support the report, various types of information and secondary data are collected. Finally, a business strategy will be proposed. To begin with, Treasury Wine Estates (TWE) is the second largest wine company in Australia operating all over the world. However, their main markets in developed countries are already saturated, therefore the firm may have to find a new market. The sales in Asian emerging markets have increased consistently and Vietnam also might be an attractive wine market. There are several reasons. For example, Vietnam has more than 90 million populations where majority of people are young generation with purchasing desire. Also, the country has been developing rapidly. In addition, their preference is shifting toward to Western style. To conclude, as has been mentioned, there are also certain positive possibilities in Vietnam. As a result, Vietnam is assessed as a beneficial market for the firm.
Contents 1. Cover Page………………………………………………………………..….……….….1 2. Executive Summary…………………………………………….…….…….………….2 3. Content Page……………………………………………………………….….…….…..3 4. Introduction…………………………………………………………………………..….4 5. Methods used to collect and analyse data and information………………………5 6. Review of the current international business and economic environment……..5 7. Analysis of industry, product and its environment…………………………………6 8. Analysis of target country; economy, market and demand, trade policies and laws, culture and political environment………………………..8 9. Consideration of alternative entry strategies………………………………………14 10. Consideration of alternative ways of managing industry competition………..15 11. Most appropriate entry and
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