Study: Logistics and Ocean Spray

http://www.dcvelocity.com/articles/20130528-collaboration-bears-fruit/ http://ctl.mit.edu/sites/default/files/library/public/MIT%20CTL%20Ocean%20Spray%20Case%20Study_FNL_0.pdf http://www.thegreeneconomy.com/food-coast-to-coast/ http://business.edf.org/sites/business.edf.org/files/OceanSpray_factsheet_02_0.pdf http://www.slideshare.net/afinn816/exel-transportation-2010 http://www.inboundlogistics.com/cms/article/snapshot-food-logistics-a-lineup-of-challenges/ http://blog.mytmc.com/2013/08/22/logistics-collaboration-a-great-idea-if-you-can-make-it-work/

http://www.foodlogistics.com/article/10879716/food-on-the-move http://www.chrobinson.com/en/us/About-Us/Newsroom/Press-Releases/2008/Ocean-Spray-Awards-CHRW-Supplier-of-Year/ http://www.oceanspray.com/PDF/Ocean-Spray-Environmental-Stewardship-2012-DIGITAL.aspx#page=10
Case study 4-2

1) What rationale is offered by Ocean Spray in support of the idea of using a 3PL? Do you agree with the reasons cited for the interest in 3PL?

Ans: Yes, I agree with this decision if Ocean Spray able to maintain their focus on their core competency while allowing a 3PL to revamp the transportation logistics

2) Based on your understanding of Ocean Spray its business needs, what type of 3PL firm do you feel might be of greatest potential value in terms of a relationship?

Ans: I feel that Ocean Spray should look into a transportation based 3PL provider. This will allow Ocean Spray to develop more organized transportation operations while still allowing them to focus on their core competency. A transportation based 3PL will be able to emphasize the transportation based assets of Ocean Spray and offer the company further logistics help.

3) What steps would you suggest be considered by Ocean Spray as it begins to analyze the feasibility of forming a relationship with individual 3PL providers?

Ans: Revise Shipping Loads to Maximize Savings: The first step in evaluating if this backhaul opportunity was