Strength

1. SWOT analysis for Toyota Introduction Strengths, Weaknesses, Opportunities, and Threats (SWOT) is a popular concept for evaluating an organisation. Conducting SWOT analysis is a common practice that organisations adopt to assess themselves and the industry within which they operate. This is very important given the different forces that exist within the environment the organisation operates. SWOT analysis offers an organisation insights into the areas that needs attention and consequently taking measures to address relevant issues and also reaping or taking advantage of prospects. Toyota Corporation is one of the oldest and leading automotive manufacturing companies in the world. Like many other organisations, Toyota has experienced some heights and lows and below is a SWOT analysis of the Corporation:

Strengths Innovative - Toyota is one of the most innovative auto companies and has a strong culture that is focused on constant innovation. The company was the first to introduce Kaizen, Kanban and Total quality Management systems widely in their organization. The company was also mass-produces and sells hybrid vehicles. Brand reputation - Toyota’s brand is the most valued automotive brand in the world. The company is known for its environmentally friendly, safe and durable cars that are sold in more than 170 countries. Industry leader in production and sales - Toyota was the first company to introduce lean manufacturing and total quality management practices in manufacturing process. For some time, the company was the only practicing these and had the lowest manufacturing and production costs worldwide. Although many manufacturers were able to replicate Toyota’s lean manufacturing system, the company is still one of the most profitable manufacturers in the world. Strong brand portfolio -Toyota currently sells about 70 different models of cars under its namesake brand. This does not only increase brands awareness but also satisfies nearly every consumer group