Street Advertising Is Visual Pollution

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  • Topic: Advertising, Billboard, Out-of-home advertising
  • Pages : 2 (725 words )
  • Download(s) : 1026
  • Published : May 26, 2012
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Good Afternoon everyone, the topic of this debate is that billboards and street advertising are visual pollution and as the affirmative side I agree with this statement. Street advertising is the broad terminology used for advertisements that are located on billboards, bus benches or the sides of transport. Visual pollution is an aesthetic issue referring to unattractive visual elements of a landscape, or anything that a person doesn’t feel comfortable to look at for example a billboard. I believe that street advertising is visual pollution and that it should be banned in cities for a number of reasons. Firstly, businesses don’t really need billboards to boost sales. Secondly, digital billboards are a hazard to drivers and lastly, Finally they clutter and ruin the environment.

In 2006 Brazil’s largest city San Paolo passed a “clean city” law which caused for the removal for all forms of outdoor advertising in the city. The governments goals were to reduce visual pollution, improve the quality of life for their citizens and prevent accidents on the roads. It has also encouraged other cities to follow suit, in 2007 Buenos Aries removed 40 thousand billboards in the metro area alone, and was only 60 percent of the billboards displayed. Many companies fought to get this bill overturned but the government held strong. The negative side might try to tell you that by removing these billboards businesses would suffer greatly but this is in reality incorrect. A survey this year of citizens in San Paolo said that the clean city law has actually been beneficial to businesses, both big and small. It has forced them to think outside the box, to reevaluate and improve, and they are finding that strategies that were previously unconventional are working amazingly well especially online advertising.

The new technology for companies is the digital billboard, where every 5 seconds or so the billboard changed an a new advert pops up. The only great thing about that which I...
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