Strategik Management

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  • Topic: Strategic management, Marketing, Financial ratio
  • Pages : 15 (2700 words )
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  • Published : February 27, 2013
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GROUP PROJECT

STRATEGIC MANAGEMENT

TABLE OF CONTENT
1. INTRODUCTION
2. SWOT ANALYSIS
a) EXTERNAL ANALYSIS
b) WEIGHTED COMPETITIVE STRENGHT ASSESMENT
c) COMPETITIVE PROFILE MATRIX
d) STRATEGIC GROUP MAP
3. FINANCIAL RATIO ANALYSIS
4. SWOT ANALYSIS
a) INTERNAL ANALYSIS
b) WEIGHTED COMPETITIVE STRENGHT ASSESMENT

5. STRATEGY FORMULATION
a) SWOT
b) SPACE MATRIX
6. BCG MATRIX MODEL

Background
They are a premier public listed property development group in Northern Malaysia with an outstanding and enviable track-record. All their projects are completed with their signature focus on bold innovative designs, fresh lifestyle concepts, quality craftsmanship & workmanship, timely delivery and superior customer service. They have carved a strong niche and reputation in successfully reviving abandoned as well as hard-to-execute projects. They vertically integrated range of in-house expertise includes architecture, engineering, construction, interior design and sales & marketing. This vertical integration enables them to control the construction process to ensure timely and quality delivery. They passion and dedication to the property industry has won them a loyal following among discerning property purchasers throughout the world apart from numerous industry awards. Ivory Properties Group Berhad was established in 1999 and has since grown into an established and reputable property developer in Penang and Northern Malaysia. They project portfolio includes medium to high-end apartments, luxury condominiums, semi- detached and bungalows, boutique gated communities, retail & commercial lots and more. They at Ivory take the time and effort to nurture a vertically-integrated range of in-house expertise and capabilities including architecture, engineering, construction, interior design, model making, sales & marketing, graphics & multimedia, property management, etc. They vertical-integration enables us to :

• Effectively control the construction process ensuring prompt & reliable delivery, cost control and efficient use of resources. • Be flexible & prompt in responding to market forces in our sales & marketing, product design and customer services • Establish a powerful reputation and branding as a premium property developer and consistently deliver the best for our customers  They Group’s business model focuses on three platforms:

• Market focus strategy;
• Operations strategy; and
• Location strategy

They Group’s market focus strategy is to excel in property segments that will provide us with a sustainable business that maximises our profits. As such they have chosen to focus on developing premium residential and commercial properties. They Group’s operations strategy focuses on providing the platform to support their market focus strategy and at the same time, ensuring business growth and profitability. This is achieved through being an integrated property developer where all the critical functions are undertaken in-house. They Group’s location strategy focuses on maximizing business opportunities through the development of properties in strategic locations. Developing properties in strategic locations are paramount in supporting the market focus strategy of developing premium properties.

 MISSION STATEMENT
“We believe in Commitment to Excellence, to become the Industry Leader through Research & Development and Innovation, to achieve Consistent Delivery of Quality to Customers and to share the Best Possible Returns with our Investors and Partners”  

EXTERNAL ANALYSIS
OPPORTUNITIES.
Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that ivory properties group berhad...
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