Strategic Plan Part 1-Integrated Business 475

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Strategic Plan Part I
Business 475
February 1, 2011

Strategic Plan Part I
Individual Assignment: Strategic Plan, Part I: Conceptualizing a Business * Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following: * Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service. * Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future. * Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics. * Analyze how the vision, mission, and values guide the organization’s strategic direction. * Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. * Format your paper according to APA guidelines.

* Prepare to discuss this assignment with the class.

Sweet Treat Doggy Boutique and Inn located in Tacoma, Washington opened their doors in the beautiful Pacific Northwest. The business was established in 2001, by Matthew and Esther Krutenat. The unique doggy boutique offers customers a large range of specialized dog treats, toys, doggy daycare, doggy hotel, obedience classes, and outerwear, and the everyday needs that a pet owner would need.

There are both pros and cons of offering all these specialized services to consumers. The biggest pro that the company receives is that the company’s ongoing clientele is increasing which increases the company’s profits and customers awareness and by offering a large selection of items. The only con that this business can offer is that with only have one location, it makes the consumers drive a long distance to receive the services...
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