Strategic Plan for Natural History Museum (Nhm)
A voice of authority on the natural world
Strategic Plan
2011–16
The Natural History Museum is a scientific centre of global significance and one of the world’s leading visitor attractions for engagement with the natural world. The institution occupies two museum sites in South Kensington, London, and Tring in Hertfordshire plus storage facilities in Wandsworth, south London.
Our vision is what we aspire to
To advance our knowledge of the natural world, inspiring better care of our planet
Our positioning is the way we intend to be seen
A voice of authority on the natural world
Our mission is a description of why we are here and what we do
To maintain and develop our collections, and use them to promote the discovery, understanding, responsible use and enjoyment of the natural world
‘The Natural History Museum has an exciting future, but also a challenging one. We know that excellence will not be enough – we must be seen to deliver value. More than ever, we will need the continuing support of government, grant-awarding bodies and our many loyal patrons and supporters. As a body of people working together we will need to recognise and capitalise on new opportunities to generate income and build long and loyal relationships. I want everyone here to be involved in making that future happen.’
Dr Michael Dixon, Director
Executive Summary
The world’s leading natural history museum
The Museum has just completed one of the most successful periods in its history. However, in response to the difficult economic climate, we have brought forward our five-year Strategic Plan by one year to refocus our objectives in the context of changes in political priorities and constraints on public funding.
This Strategic Plan sets out the objectives of the Museum to 2016, which are grouped under three cross-cutting strategic themes that achieve our vision:
• developing knowledge of the natural world, our strategy for supporting innovation and ideas
•
Strategic Plan
2011–16
The Natural History Museum is a scientific centre of global significance and one of the world’s leading visitor attractions for engagement with the natural world. The institution occupies two museum sites in South Kensington, London, and Tring in Hertfordshire plus storage facilities in Wandsworth, south London.
Our vision is what we aspire to
To advance our knowledge of the natural world, inspiring better care of our planet
Our positioning is the way we intend to be seen
A voice of authority on the natural world
Our mission is a description of why we are here and what we do
To maintain and develop our collections, and use them to promote the discovery, understanding, responsible use and enjoyment of the natural world
‘The Natural History Museum has an exciting future, but also a challenging one. We know that excellence will not be enough – we must be seen to deliver value. More than ever, we will need the continuing support of government, grant-awarding bodies and our many loyal patrons and supporters. As a body of people working together we will need to recognise and capitalise on new opportunities to generate income and build long and loyal relationships. I want everyone here to be involved in making that future happen.’
Dr Michael Dixon, Director
Executive Summary
The world’s leading natural history museum
The Museum has just completed one of the most successful periods in its history. However, in response to the difficult economic climate, we have brought forward our five-year Strategic Plan by one year to refocus our objectives in the context of changes in political priorities and constraints on public funding.
This Strategic Plan sets out the objectives of the Museum to 2016, which are grouped under three cross-cutting strategic themes that achieve our vision:
• developing knowledge of the natural world, our strategy for supporting innovation and ideas
•