Operations Management london zoo and nottimham castle case study
In today’s information age, it is important for businesses to take advantage of the available avenues to reach out to customers and potential customers. Tourist attractions such as London Zoo, and Nottingham Castle, are no exceptions of being in the age of constant information flows. These places want to attract visitors with their facility layouts and overall experiences, and to improve upon what they already have, they would need to optimize their products through well planned operations management. When one thinks of a zoo and a historic museum, it is very natural to think of both places as tourist attractions, but what they offer the visitors could be very different. The London Zoo offers patrons the experience of interacting with animals that we would otherwise have very little chances of seeing, while the Nottingham Castle brings the visitors back in time and allows them to feel and see the history. The zoo needs to attract people with their animal collections, while the Nottingham Castle needs to intrigue visitors with their well laid out tours, guides, and interesting historic facts.
The purpose of this report is to describe how each of these places, the London Zoo and the Nottingham Castle, are run in terms of operations management, then to identify possible flaws and ways to improve upon their current operational methodology. Though these two places are both tourist attractions, but their appeals are unique to their own. The zoo offers exciting and dynamic interactions with live animals, so it needs to capitalize on the animals it has or through possible new animal acquisitions. The Nottingham Castle on the other hand should cater to what the visitors would be most interested in knowing about the place. To wrap up this report, a comparison between the two locations will be done.
Nottingham Castle can trace its history back to 1067; the wooden castle was built by the Conqueror. In 1878, Prince of Wales opened it as a municipal museum and art gallery and it has since become one of the popular scenic spots in Nottingham city. According to Nottingham City Council website, Nottingham Castle is open Tuesday to Sunday from 10am to 4pm. From March to September it opens until 5 in the evening. Although the Castle only provides parking for disabilities, public parking and railway station are all within 10 to 15minutes walk. In order to attract more visitors, Nottingham Castle has a Tuesday free entry plan for the local citizens. Other visitors can purchase tickets from 3 to 5.5Pounds depending on different types of tickets. There is only one entrance into the Castle, therefore after visitors purchase the tickets; they have admission to any of the places inside Nottingham Castle which includes the indoor facilities: museum, art gallery and outdoor facilities: Victorian bandstand, playground. It can be seen that Nottingham Castle has both the educational and entertainment functions which are suitable for family leisure activity. Figure 1: Nottingham Castle process and layout diagram
Source: BBC Local Nottingham Website
Nottingham Castle is surrounded by walls, when visitors go into the castle gatehouse they will see a beautiful garden and the castle atop the hill. As can be seen in the Figure 1, Nottingham Castle has tried to arrange a route for visitors. Visitors usually are attracted by the Robin Hood statue just outside the castle before heading to the castle gatehouse to purchase the tickets. Once inside the Castle, visitors can access any facility to their likings and do not necessarily have to follow the route which is suggested by Nottingham Castle. According to BBC Nottingham local website, the route suggested by Nottingham Castle shown as below:
Robin Hood Statue → Castle Gatehouse → Victorian Bandstand → Eastern Terrace → Guard Room → Dungeon 01 → Dungeon 02 → Long Gallery → Castle Roof → Soldiers Tunnel → Mortimer’s Hole → Cannon...
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