Strategic Plan Development Paper

Topics: Coors Brewing Company, Management, Strategic planning Pages: 4 (1335 words) Published: January 23, 2008
Strategic Plan Development Paper
Coors Brewing Company is one of the most successful brewing company's in the United States. The organizations clear Mission Statement and Vision Statement assist the company in achieving their goal of being one of the most successful brewing companies in the world. In the following text, a review of the mission and vision statement of Coors Brewing Company will be discussed. The group will also determine if Total Quality Management is an objective for them and indentify what impact globalization may or may not have on Coors management positions. Finally the group will reveal how globalization does or does not increase the complexity of total quality management for Coors. Coors Brewing Company Overview, Mission and Vision

Coors Brewing Company was started in 1873 by Adolph Coors and Jacob Schueler. In 1880 Adolph Coors bought out Jacob Schueler and became the sole owner of Coors. Coors was a small, family-owned brewery, located at the bottom of the Rocky Mountains of Colorado. Coors became a success over a 10 year period and they also survived 18 years throughout the prohibition era. Coors annual sales exceed 32 million barrels. Coors has been in business for 130 years and still the manufacturing site is in the same place that it originated. Coors produces several beer products under nine different names ranging from Coors to Keystone. They have become very successful over the years and have over 115 patents that include the aluminum can, the recycling program, and plastic bottle cooler box. Although the company has become successful from their product they are also a big advocate for drinking responsibly. They were the first company to hire a third party audit company to ensure their advertising was reaching adults 21 and older. (Coors Brewing Company, 2006)

Coors has a clear mission statement. Their statement includes their customers and their employees. Their Mission Statement is as follows: "To distribute...
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