Preview

Strategic Marketing Plan of Frito-Lay

Best Essays
Open Document
Open Document
3377 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Marketing Plan of Frito-Lay
Thrive Consultants
10, Hill Road, F-6/3
Islamabad, Pakistan
Anindita Mukherjee
Senior VP and Chief Marketing Officer
Frito-Lay North America
7701 Legacy Dr, Plano, TX

Dear Ms. Anindita Mukherjee,

We are pleased to submit you the report you requested on September 21, 2012. The report is entitled “Strategic Marketing Plan for Frito-Lay”. This report provides information of current and potential target market for Frito-Lay. This document consists and concentrates on the existing marketing strategies and recommends strategies to improve the current status of Frito-Lay.
After carefully analyzing all aspects we have come to know that Frito-Lay has a excellent market potential. By doing effective market research, we have devised several strategies that could be implemented to improve the existing market. In reading his marketing plan, you will be informed regarding the target market, product enhancement, pricing strategies, promotional strategies and channels in which to distribute the product to ensure its success and profitability.
We believe that the proposals and recommendations will be of worth to your prestigious company and provide you with a effective strategy by which Frito-Lay can soar and gain a competitive advantage in the market.
We appreciate working with a well regarded company as yours and this report offers you valuable information that can be used to benefit Frito-Lay, improve its current situation and be a priceless asset in the long run. If you have any questions or queries, feel free to contact us at Thrive Consultants.

Yours Sincerely,

Xivraiz Ayaz
Executive Director
Thrive Consultants

Strategic Marketing Strategy For
Frito-Lay

Orientation Project: Assignment 1
Dated: September 21, 2012

Submitted By: Xivraiz Ayaz
Roll no: 1406-111330
Course Leader: Saqib Riaz Word Count | Total Words | 3231 | Excluded Words (Letter of Transmittal, Cover Page, Executive Summary, Table of Contents and List of references) | 615 | Included Words | 2616 |


References: Anon., 2009. http://marketingteacher.com. [Online] Available at: http://marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html# Anon., 2010. http://ivythesis.typepad.com. [Online] Available at: http://ivythesis.typepad.com/term_paper_topics/2010/02/marketing-plan-for-frito-lay.html Anon., 2012. http://www.fritolay.com. [Online] Available at: http://www.fritolay.com/our-snacks/full-list-of-brands.html Anon., 2012. www.fritolay.com. [Online] Available at: http://www.fritolay.com/about-us/history.html Anon., 2012. www.fritolay.com. [Online] Available at: http://www.fritolay.com/your-health/whats-in-our-snacks.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing Case Study: Kudler Fine Foods
    • 1526 Words
    • 7 Pages

    Marketing Case Study: Kudler Fine Foods

    Kudler Fine Foods is a California based gourmet food store that carries domestic and imported foods, founded by Kathy Kudler. The La Jolla store that opened in 1998 was the beginning of the Kudler Foods Company. The second store was opened within two years at Del Mar and their latest store opened in 2003 at Encinitas. The company is seeking to expand to other locations. The business objective of Kudler Fine Foods is to ensure profits by offering very high quality products at competitive prices. The company focuses on satisfaction of customers through various strategies. (2003 strategic plan: Kudler Fine Foods) This paper is discussing the importance of marketing research combined…

    • 1526 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Frito Lay Case Summary
    • 145 Words
    • 1 Page

    Frito Lay Case Summary

    Frito Lay’s biggest dilemma is their competitors; therefore, they must have a plan on how to compete with them. Being knowledge in the field will put the company ahead of their competitors. It is important that Frito Lay identify the problem and make a plan on how to solve it; therefore the company should identify the sales promotion element. There should be well-trained employees or leaders to help the company advance to the next level. This means that they should be very knowledge in competing with competitors. It is very critical that leaders know how to obtain this knowledge, whether it is a place or in a system. My recommendation would be trade and sale promotions. Some trade and sale promotions are discounts and bargains for…

    • 145 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods and Market Research
    • 1298 Words
    • 6 Pages

    Kudler Fine Foods and Market Research

    The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…

    • 1298 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Research Paper Mkt/421
    • 1513 Words
    • 7 Pages

    Marketing Research Paper Mkt/421

    The company I have chosen for this marketing research paper is YUM! Brands, Inc. I will provide a brief history of the company to familiarize the reader with YUM! Brands, Inc. In this marketing research paper I will justify the importance of marketing research in developing a marketing strategy and tactics for YUM! Brands, Inc. by identifying the areas where additional market research is needed, analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the organization.…

    • 1513 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    MCD2050: Business Report Plan
    • 3054 Words
    • 13 Pages

    MCD2050: Business Report Plan

    The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.…

    • 3054 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Assessment Task1 Implement marketing strategies and tactics
    • 1127 Words
    • 5 Pages

    Assessment Task1 Implement marketing strategies and tactics

    In this report I would select McDonald’s Co. to review their marketing plan, and then determine their strategies and tactics that relate to the company’s stakeholders implementation roles.…

    • 1127 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Frito Lay Mission Statement
    • 514 Words
    • 3 Pages

    Frito Lay Mission Statement

    The mission of Frito Lay includes making those that invest in the company get the best return possible. We are an organization that is very concerned with implementing processes that will protect the earth, while using resources conservatively. There are many ways we are reaching our target in this mission. Www.fritolay.com reports quality and value for customers and consumers are key. Products and the methods use in the production and transportation is to be safe for consumption and the environment. It is our goal to do this with efficiency and integrity.…

    • 514 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Stacy's Pita Chips
    • 1766 Words
    • 8 Pages

    Marketing Stacy's Pita Chips

    Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel, 2007). Understanding ways to identify the target market is crucial in developing market strategy. This paper is intended to define target marketing and examine a market analysis of Stacy 's Pita Chip Company.…

    • 1766 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    SBU for Fritolays
    • 313 Words
    • 2 Pages

    SBU for Fritolays

    As a leader in food industry, Frito-Lay developed many strategic business units (SBUs) for its succeed. Each SBU has its own individual managers, resources, mission statement, target market and competitors. A good SBU should respond customers’ demand quickly and effectively, while big organization has the lag of decision making. The following factors which I believe that make Frito-Lay as a successful snacks provider.…

    • 313 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Poundland Analysis
    • 3901 Words
    • 16 Pages

    Poundland Analysis

    In this part of our report we will describe a suitable marketing planning process, and we will rely on the Malcolm McDonald planning process (Malcolm…

    • 3901 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Frito Lays Dips: Marketing Management
    • 908 Words
    • 4 Pages

    Frito Lays Dips: Marketing Management

    Q.4 What sales volume and market share(s) will be required of the dip line to preserve its profit contribution given budgeted promotion expenses?…

    • 908 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Identify And Evaluate Marketing Opportunities
    • 1776 Words
    • 8 Pages

    Identify And Evaluate Marketing Opportunities

    resource capability and capacity: our companies need to have enough human resources and physical resources such as coffee equipment to people who purchase our license.…

    • 1776 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mkt421 Marketing Mix Paper
    • 1364 Words
    • 6 Pages

    Mkt421 Marketing Mix Paper

    Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.…

    • 1364 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Goodman Fielder
    • 3217 Words
    • 13 Pages

    Goodman Fielder

    The company’s current vision is to be the leading food company by offering a wide range of food products, building an outstanding portfolio of local brands, developing deep knowledge and understanding of the customer needs, employing the most efficient technologies and methods of production and minimizing the costs (Goodman Fielder Annual Report, 2011). The vision is appropriate for the organization since it captures the most critical parts that drive success. The vision links the organizational success to the satisfaction of customers since the customers are essential to its progress. It also captures…

    • 3217 Words
    • 13 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Situation Analysis
    • 7374 Words
    • 30 Pages

    Situation Analysis

    Marketing planning is a key function for marketing oriented organisations. The following paper has been compiled in order to develop a marketing plan for a soft drink beverage company. Though out this case, it is illustrated that the stages in planning process are interrelated and cannot work in isolation. They all add to the development of a focus and specific marketing plan that needs to be followed by marketing oriented companies. Key words: Environmental Analysis, Marketing Planning, Strategy, Tactics.…

    • 7374 Words
    • 30 Pages
    Satisfactory Essays
    Read More

Related Topics