Strategic Management for Chartered Accountants

Environmental scanning , Porter five forces analysis , Production (economics)

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Copyright © 2008, New Age International (P) Ltd., Publishers Published by New Age International (P) Ltd., Publishers All rights reserved. No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the publisher. All inquiries should be emailed to rights@newagepublishers.com

ISBN (13) : 978-81-224-2538-3

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Preface

Strategic management is a stream of decisions and actions with view to develop effective long term and short term planning and policies with technological business forecasting that would help the organization achieve its superior goal. Strategic management includes strategic analysis, strategy formulation, strategic choice, strategy implementation and control strategic decision for an organization to deploy resources into new opportunities. Strategic management is important for Chartered Accountants, CEO, Directors, Managing Directors, Strategy Planners, Students and Faculty Members of BBM, MBA, M.Com, PGDM, PGDBM, PGDHRM, ICFAI and competitive examinations in India and abroad. I invite suggestions from one and all for improvements in next edition of this book. Many individuals have rendered their helping hand to me. I take this opportunity to thank all of them. I thank Dr. D.M. Basvaraja, my teacher, guide and supervisor and professor from Kuvempur University for this constant inspiration and support. I also thank Dr. C.M. Thagaraju, Dr. G.T. Govindappa, my teachers, and professors of Kuvempur University. I am immensely indebted to them. I also thank T.N. Suresh, Director of Padmashree group of institutions, Bangalore, Dr. C.N. Aswathnarayan, Chairman of Padmashree group of...
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