Sometimes organizations including businesses, agencies, and even people grow attached to their working methods, resulting in that they cannot accept new technologies and business models that work in your market. This line of thinking must be avoided especially in these times of radical changes in consumer behavior. Always be attentive to the needs and market trends. Only that way can stay ahead and prevent a market previously dominated by fear is lost or ignorance to new technologies.
“ Absorptive capacity theory examines the extent to which a firm can recognize the value of the new external information, assimilate it, and apply it toward achieving organizational goals” (Cohen & Levinthal, 1989, 1990). This means that if Blockbuster would have absorbed the new technology and change to the new trends, they might still be in business. These are some of the solution that I think would of help Blockbuster. Making a diagnosis of the external environment of the organization. With the boom in Internet business something you had to take