Blockbuster And Netflix
Vision and Mission
It is part of the business world for companies to establish their visions and missions in order to build around them the success of the company. Blockbuster and Netflix are no exception. Starting with the first; Blockbuster’s vision statement: "At BLOCKBUSTER, diversity means valuing differences. It's a corporate value that must be continually developed, embraced and incorporated into the way we do business." The company appealed to the diversity, differences, making the approach to all demographic group. Their mission, at some point changed adapting their mission to the new change of the movie rental market. The Blockbuster mission statement reads like this: "Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experience, combining the broad product depth of a specialty retailer with local neighborhood convenience." This statement shows the change the company had to do to stay competitive within the movie and game rental market.
On the other hand Netflix’s vision and mission are both presented in one sole statement that reads as follows: "Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets." The statement captures all the elements, mission, vision and values as a company. Although their co-founder and CEO Reed Hastings expressed a clear statement regarding their vision on October 2011 and this is what
It is part of the business world for companies to establish their visions and missions in order to build around them the success of the company. Blockbuster and Netflix are no exception. Starting with the first; Blockbuster’s vision statement: "At BLOCKBUSTER, diversity means valuing differences. It's a corporate value that must be continually developed, embraced and incorporated into the way we do business." The company appealed to the diversity, differences, making the approach to all demographic group. Their mission, at some point changed adapting their mission to the new change of the movie rental market. The Blockbuster mission statement reads like this: "Our corporate mission is to provide our customers with the most convenient access to media entertainment, including movie and game entertainment delivered through multiple distribution channels such as our stores, by-mail, vending and kiosks, online and at home. We believe Blockbuster offers customers a value-prices entertainment experience, combining the broad product depth of a specialty retailer with local neighborhood convenience." This statement shows the change the company had to do to stay competitive within the movie and game rental market.
On the other hand Netflix’s vision and mission are both presented in one sole statement that reads as follows: "Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets." The statement captures all the elements, mission, vision and values as a company. Although their co-founder and CEO Reed Hastings expressed a clear statement regarding their vision on October 2011 and this is what