Strategic Management Analysis of Coca Cola Company
Strategic Management Analysis of Coca-Cola Company
Cristina Martinez
St. Thomas University
Management Writing and Reporting
February 19, 2012
Thesis Statement:
The Coca-Cola Company is a marketing model for all mega multinationals around the world, finding creative solution to the external factors that affect it.
Outline
I. Economic and technologic factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution.
II. Social, cultural, demographic and environmental factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution.
III. Competitive Factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution. IV. Conclusion V. Recommendation Abstract
The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 500 brands and operates in more than 200 countries. The Coca-Cola “is a marketing model not just for mega multinationals looking to share best practices from around the world but also a case study for how upstart and mid-size brands, of which Coca-Cola has amassed many, can use creative stunts and strategic partnerships to get a lot done on a smaller budget.”( Zmuda, 2011). It is for that reason; I have decided choosing this topic to write the report for this class. The specific objective of my project will be the study of the strategic management process used for the Coca-Cola Company to face the external factors that affected the company. The possible sources that I am going to use from the school data base are listed in the reference page.
Strategic Management Analysis of Coca-Cola Company
Coca-Cola was invented by a pharmacist named John Smyth Pemberton in the year 1886 in Atlanta, Georgia. The first year, Dr.
Cristina Martinez
St. Thomas University
Management Writing and Reporting
February 19, 2012
Thesis Statement:
The Coca-Cola Company is a marketing model for all mega multinationals around the world, finding creative solution to the external factors that affect it.
Outline
I. Economic and technologic factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution.
II. Social, cultural, demographic and environmental factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution.
III. Competitive Factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution. IV. Conclusion V. Recommendation Abstract
The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 500 brands and operates in more than 200 countries. The Coca-Cola “is a marketing model not just for mega multinationals looking to share best practices from around the world but also a case study for how upstart and mid-size brands, of which Coca-Cola has amassed many, can use creative stunts and strategic partnerships to get a lot done on a smaller budget.”( Zmuda, 2011). It is for that reason; I have decided choosing this topic to write the report for this class. The specific objective of my project will be the study of the strategic management process used for the Coca-Cola Company to face the external factors that affected the company. The possible sources that I am going to use from the school data base are listed in the reference page.
Strategic Management Analysis of Coca-Cola Company
Coca-Cola was invented by a pharmacist named John Smyth Pemberton in the year 1886 in Atlanta, Georgia. The first year, Dr.
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