The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to variousbottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on theNYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and CEO is Muhtar Kent.
The Coca-Cola Company was originally established in 1891 as the J. S. Pemberton Medicine Company, a co-partnership between Dr.John Stith Pemberton and Ed Holland.The company was formed to sell three main products: Pemberton's French Wine Cola (later known as Coca-Cola), Pemberton's Indian Queen Hair Dye, and Pemberton's Globe Flower Cough Syrup.
In 1884, the company became a stock company and the name was changed to Pemberton Chemical Company.The new president was D. D. Doe while Ed Holland became the new Vice-President. Pemberton stayed on as the superintendent.The company's factory was located at No. 107, Marietta St. Three years later, the company was again changed to Pemberton Medicine Company, another co-partnership, this time between Pemberton, A. O. Murphy, E. H. Bloodworth, and J. C. Mayfield.
Finally in October 1888, the company received a charter with an authorized capital of $50,000.The charter became official on January 15, 1889. By this time, the company had... [continues]
Cite This Essay
(2010, 09). Objectives of Coca Cola Company. StudyMode.com. Retrieved 09, 2010, from http://www.studymode.com/essays/Objectives-Of-Coca-Cola-Company-407656.html
"Objectives of Coca Cola Company" StudyMode.com. 09 2010. 2010. 09 2010 <http://www.studymode.com/essays/Objectives-Of-Coca-Cola-Company-407656.html>.
- MLA 7
"Objectives of Coca Cola Company." StudyMode.com. StudyMode.com, 09 2010. Web. 09 2010. <http://www.studymode.com/essays/Objectives-Of-Coca-Cola-Company-407656.html>.
"Objectives of Coca Cola Company." StudyMode.com. 09, 2010. Accessed 09, 2010. http://www.studymode.com/essays/Objectives-Of-Coca-Cola-Company-407656.html.