Strategic Management
Content
1 2 Exectutive Summary ...................................................................................................... 2 Question One: ............................................................................................................... 3 2.1 Who are the stakeholders of Cirque du Soleil? Why are they so supportive of
Cirque du Soleil to exist? ................................................................................................... 3 2.2 How does the success of serving the interests of stakeholders reinforce the
financial performance of the business? How does the financial performance reinforce serving the interests of the stakeholders? .......................................................................... 5 3 Question Two: ............................................................................................................... 6 3.1 Identify a number of operational innovations to the traditional circus and show
how they contribute to the unique Soleil experience? ........................................................ 6 3.2 What did these operational innovations do to the financial dynamics of the
business? .......................................................................................................................... 7 4 Question Three: ............................................................................................................. 8 4.1 Develop a corporate mission for Cirque. Critically examine the organisational
beliefs, purpose and values of the organisation and show your mission statement provides the direction, legitimacy and motivation for the business going forward. .............. 8 5 References ...................................................................................................................10
1
1 Executive Summary
The idea of Cirque du Soleil began to take shape in the early 1980’s in BaieSaint-Paul, a small village located on the north shore of
1 2 Exectutive Summary ...................................................................................................... 2 Question One: ............................................................................................................... 3 2.1 Who are the stakeholders of Cirque du Soleil? Why are they so supportive of
Cirque du Soleil to exist? ................................................................................................... 3 2.2 How does the success of serving the interests of stakeholders reinforce the
financial performance of the business? How does the financial performance reinforce serving the interests of the stakeholders? .......................................................................... 5 3 Question Two: ............................................................................................................... 6 3.1 Identify a number of operational innovations to the traditional circus and show
how they contribute to the unique Soleil experience? ........................................................ 6 3.2 What did these operational innovations do to the financial dynamics of the
business? .......................................................................................................................... 7 4 Question Three: ............................................................................................................. 8 4.1 Develop a corporate mission for Cirque. Critically examine the organisational
beliefs, purpose and values of the organisation and show your mission statement provides the direction, legitimacy and motivation for the business going forward. .............. 8 5 References ...................................................................................................................10
1
1 Executive Summary
The idea of Cirque du Soleil began to take shape in the early 1980’s in BaieSaint-Paul, a small village located on the north shore of
References: Businessdictionary.com (1933) What is stakeholder? definition and meaning. [online] Available at: http://www.businessdictionary.com/definition/stakeholder.html [Accessed: 7 Jul 2012]. Cirquedusoleil.com (n.d.) Artistic entertainment company | Cirque du Soleil | Home Page. [online] Available at: http://www.cirquedusoleil.com/en/home.aspx#/en/home/about/details/history.aspx [Accessed: 7 Jul 2012]. Cirquedusoleil.com (n.d.) Artistic entertainment company | Cirque du Soleil Partners | Home Page. [online] Available at: http://www.cirquedusoleil.com/en/home.aspx#/en/home/about/details/history.aspx [Accessed: 7 Jul 2012]. De Wit, B. and Meyer, R. (2010) Strategy Process, Content, Context an International Perspective. 4th ed. Cengage Learning EMEA, p.610-612. De Wit, B. and Meyer, R. (2004) Strategy Process, Content, Context an International Perspective. 3th ed. Thomson Learning EMEA, p.928-932. 10