Founded in 1983 by a group of street performers, Cirque du Soleil has been in constant evolution since its creation. The company enjoys excellent international recognition and is reputed to have reinvented circus arts. The company was founded by Guy Laliberte, Gilles Saint-Croix and Daniel Gauthier with a differentiated offering in the circus industry blending street circus with opera, dance, theatre, live music, excellent choreography and amazing pyrotechnics. It gave people a whole new experience taking them a parallel universe stimulating their emotions. The experience of a Cirque du Soleil show is considered to be as one of the most awaited and valued entertainment experience by people all around the world. Goal
The goal of Cirque du Soleil is to maintain their position as the market leader through constant innovation and also to expand their market by winning millions of hearts through sheer magic of their performance, by creating the imagination, provoking the senses and capturing the emotions of people around the world. Competitive Advantage
* Brand Image:
Changing the traditional circus by a complete new flavor helped Cirque du Soleil to incorporate into public’s mind. They were the first who eliminated the use of animals in the circus. In addition, they innovated different styles of art that no one used before.
* Rare Technical skills:
Cirque du Soleil had all potential people including the management with full of creativity and experiences. Guy Laliberete had creative ideas to take the organization to a new height. He came up with the idea of Bttersea Project and Montreal Mega Complex which were important to fight back the growing competition. Unlike other circus firms, Cirque du soleil arrange a dramatic synthesis of all form of circus emulating in a concept or story-line.
* Unique Organizational Culture:
.The core motive of the firm is innovation and creativity reflected in every decision...