Strategic Management

Only available on StudyMode
  • Download(s) : 30
  • Published : May 22, 2013
Open Document
Text Preview

Limkokwing University of creative studies

Supply Chain Management

Table of content

1) Acknowledgment …………………………………………………….. 2) Background of Company…………………………………………….. 3) Value Chains of the Company ………………………………………. 4) Supply Chain issue of the company…………………………………. 5) Conclusion…………………………………………………………….

Acknowledgment

First our thanks go for our beloved God almighty for giving me the knowledge to achieve this work therefore, our best appreciations and respect go to Marni Azlina Deraman our beloved lecturer who has stood with us during the class lectures and lap, breaking down this subject obstacles and complexities, by guiding us with his rich information and professional mechanisms so we could understand the concept of this group assignment. Thanks to Limkokwing University for giving us the suitable educational and research library environment, which provide us all the resources and internet facility.

-------------------------------------------------
Background of the Company

Telekom Malaysia Berhad (TM), Malaysia’s broadband champion and leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader, TM is driven by stakeholder value creation in a highly competitive environment. The Group places emphasis on delivering an enhanced customer experience via continuous customer service quality improvements and innovations, whilst focusing on increased operational efficiency and productivity.

Leveraging on our extensive global connectivity, network infrastructure and collective expertise, TM is well positioned to propel Malaysia as a regional Internet hub and digital gateway for South-East Asia. TM remains steadfast in its transformation into a new generation communications provider to deliver an enhanced and integrated digital lifestyle to all Malaysians, and opening up possibilities through connection, communication and collaboration, towards our shared vision of elevating the nation into a high-income economy. As a model corporate citizen committed to good governance and transparency, TM continues its pledge to ensure the integrity of our processes, people and reputation as well as the sustainability of our operations. Our Corporate Responsibility (CR) ethos reinforces responsible behavior in the four main domains of the marketplace, workplace, the community and the environment. With a focus on ICT, the Group further promotes 3 major platforms i.e. education, community/nation-building and environment, through our Reaching Out programmers.  TM is also a multiple corporate awards winner, having been recognized consistently for our high standards in Corporate Governance as well as the Anugerah CSR Perdana Menteri for Best Workplace Practices two years consecutively, in 2009 and 2010. TM was most recently honored with 5 National Annual Corporate Report Awards (NACRA) 2010, notably the Platinum Award for CSR; and 4 Frost and Sullivan Malaysia Excellence Awards 2011, including Best Broadband Service Provider of the Year.

The value chain approach was developed by Michael Porter in the 1980s in his book “Competitive Advantage: Creating and Sustaining Superior Performance” (Porter, 1985). The concept of value added, in the form of the value chain, can be utilised to develop an organisation’s sustainable competitive advantage in the business arena of the 21st C. All organisations consist of activities that link together to develop the value of the business, and together these activities form the organisation’s value chain. Such activities may include purchasing activities, manufacturing the products, distribution and marketing of the company’s products and activities (Lynch, 2003). The value chain framework has been used as a powerful analysis tool for the strategic planning of an organisation for nearly two decades. The aim of the value chain framework is to...
tracking img