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Complete Case Study Axiata

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Complete Case Study Axiata
Case/Project: Axiata Group Berhad

A Mega Project/Case Study Analysis

In Partial Fulfilment of
Strategic Management (MGT 657 / MGT 658)

Prepared By:
Jamilah Johan @ Jabar (2013206388)
Asfarina Amni Binti Jalal (2013600074)
Nur Amira Binti Othman (2013802962)
Nuradila Binti Jamaluddin (2013623808)
Siti Rosiana Binti Ismail (2013851144)
Shaz Melisa Binti Azlan (2013263082)

(10th December 2014)

Universiti Teknologi MARA Johor, Malaysia

Executive Summary Letter

Table of Content

1.0 Case Summary/Background Axiata Group Berhad is one of the largest Asian telecommunications group in Asia with over 240 million customers. Axiata’s vision is to be a regional champion by 2015, by piecing together the best throughout the region in connectivity, technology and talent, uniting them towards a single goal: Advancing Asia. Axiata has controlling interests in mobile operators in Malaysia, Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India and Singapore. In addition, the Malaysian-grown holding company has stakes in non-mobile telecommunications operation in Thailand and Pakistan. The Group’s mobile subsidiaries and associates operate under the brand name “Celcom” in Malaysia, “XL” in Indonesia, “Dialog” in Sri Lanka, “Robi” in Bangladesh, “Smart” in Cambodia, “Idea” in India and “M1” in Singapore. Added to this the Group has established a communications infrastructure solutions and services company called edotco.

The Group, including its subsidiaries and associates, has over 240 million mobile subscribers in Asia. The Group revenue for 2013 was RM18.4 billion. Its market capitalisation stood at over RM58.9 billion at the end 2013. The Group also provides employment to over 23,000 people across Asia. Axiata was awarded the Frost & Sullivan Asia Pacific ICT Award for Best Telecom Group for five consecutive years in 2009, 2010, 2011, 2012 and 2013 and the Telecom Asia Best
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