Strategic Management

Topics: Strategic management, IKEA, Strategic business unit Pages: 8 (1872 words) Published: June 3, 2012
Examination Paper: Semester II
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Strategic Management

Section A: Objective Type (30 marks)
This section consists of multiple choice questions & Short notes type questions. Answer all the questions.
Part one questions carry 1 mark each & Part two questions carry 5 marks each.

Part One:
Multiple choices:

1. A plan of action designed to achieve a particular goal is: a. Tactic
b. Strategy
c. Financial benefits
d. None of the above

2. It is important to develop mission statement for:
a. Allocating organizational resources
b. Provide useful criteria
c. Company creed
d. Customer orientation

3. The five forces model was developed by :
a. Airbus
b. Karin Larsson
c. Michael E.Porter
d. Boeing

4. How many elements are involve in developing in an organizational strategy: a. Six
b. Two
c. Four
d. Nine

5. The three important steps in SWOT analysis are:
a. Identification, Conclusion, Translation
b. Opportunities, Threats, Strengths
c. People, Corporate cultures, Labour
d. Power, Role, Task

6. GE matrix consists of how many cells?
a. Nine cells
b. Six cells
c. Eight cells
d. Three cells

7. Which of these is the type of Games:
a. Simultaneous Games
b. Sequential Games
c. Repeated Games
d. All of the above

8. SBU stands fora.
Simple Basic Unit
b. Strategic Basic Unit
c. Strategic Business Unit
d. Speed Business Unit

9. The BCG matrix is known as:
a. Growth share matrix
b. Directional policy matrix
c. GE nine-cell matrix
d. Space matrix

10. ______________ specifies sales revenues and selling distribution and marketing costs. a. Financial budget
b. Sales budget
c. Operating budget
d. Expenses budget

Part Two:
1. What are the dimensions of Strategic management?

2. Critically analyze the concept of BCG Matrix.

3. What is SWOT analysis?

4. What are the characteristics of Short-term Objectives?


Section B: Case lets (40 marks)
This section consists of Case lets.
Answer all the questions.
Each Case let carries 20 marks.
Detailed information should form the part of your answer (Word limit 150 to 200 words).

Case let 1
National Competitive Advantage of IKEA Group, a Swedish company founded in 1943 with its headquarters in Denmark, is a multinational operator of a chain of stores for home furnishing and furniture. It is the world’s largest retailer, which specializes, in stylish but inexpensive Scandinavian designed furniture. At the end of 2005 the IKEA Group of Companies had a total of 175 stores in 31 countries. In addition there are 19 IKEA stores owned and run by franchisees, outside the IKEA store around the world.

In Sweden, nature and a home both play a big part in people’s life. In fact one of the best ways to describe the Swedish home furnishing style is to describe nature-full of light and fresh air, yet restrained and unpretentious.

To match up the artist Carl and Karin Larsson combined classical influences with warmer Swedish folk styles .They created a model of Swedish home furnishing design that today enjoys world-wide renown. In the 1950s the styles of modernism and functionalism developed at the same time as Sweden established a society founded on social equality .The IKEA product range –The IKEA product range- modern but not trendy, functional yet attractive, human-centered and child friendly – carries on these various Swedish home furnishing traditions.

The IKEA Concept, like lots founder, was born in Samaland. This is a part of Southern Sweden where the soil is thin and poor. The people are famous for working hard, living on small means and using their heads to make the best possible use of the limited resources they have. This way of doing things is at the heart of the IKEA approach to keeping prices low.

IKEA was founded when Sweden was fast becoming an example of the caring society,...
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