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Stp Analysis of Unilever

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Stp Analysis of Unilever
Red Bull
Name ID
Asad Kabir 1020361
Sanjida Sarker 1020327
Shaira Noshin 1030014
Md. Saiful Islam 1030365
Md. Abir Hossain 1020430
Submitted to
Abul Khair Jyote
MKT 201
Sec: 04

2012

Submission Date
4/1/2012

Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation, Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk | 9-10 | 5. | Competitor Analysis of Sunsilk | 11-12 | 6. | Market Segmentation, Target Market and Positioning of Taaza | 13-14 | 7. | Advertisement Analysis of Taaza | 15-16 | 8. | Competitor Analysis of Taaza | 17-18 | 9. | Market Segmentation, Target Market and Positioning of Fair & Lovely | 19-20 | 10. | Advertisement Analysis of Fair & Lovely | 21-23 | 11. | Competitor Analysis Fair & Lovely | 24 | 12. | Market Segmentation, Target Market and Positioning of Lux | 25-27 | 13. | Advertisement Analysis of Lux | 28-29 | 14. | Competitor Analysis Lux | 30 |

Introduction:
Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Proctor & Gamble and Nestle) .Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive.
Unilever brands are trusted everywhere and, by listening to the people who buy them, they are grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. At Unilever there is aim to help
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