Logistics Unilever Report

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  • Topic: Unilever, Margarine Unie, Customer
  • Pages : 3 (554 words )
  • Download(s) : 136
  • Published : December 20, 2012
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Who are Unilever: -

Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie made sound commercial sense, as palm oil was a major raw material for both margarines and soaps, and could be imported more efficiently in larger quantities.

Unilever is a (British – Dutch) multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third largest consumer goods company measured by 2011 revenues after Procter & Gamble and Nestle and the world's largest maker of ice cream.

Unilever has a primary listing on the London Stock Exchange it has market capitalization of £27.3 billion as of 23 December 2011, the 18th largest of any company with a primary listing on the London Stock Exchange.

What are the main products of Unilever: -

Unilever's products include foods, beverages, cleaning agents and personal care products. The company owns more than 400 brands, although its 25 largest brands account for over 70% of total sales.

Unilever focuses resources on 13 billion-Euro brands. Each of which has annual sales in excess of €1 billion. Unilever organizes its brands into four categories: - 1.Homecare
2.Personal Care
3.Foods
4.Refreshment

What does the Unilever logo mean: -

The current Unilever corporate logo was introduced in 2004 and was designed by the brand consultancy Wolff Olin. It is composed of 24 icons woven together to create a U shape. with each icon representing one of the company's sub-brands or its corporate values. The brand identity was developed around the idea of adding vitality to life.

What is Unilever’s vision: -

There Vision is to help people feel good, look good and get more out of life with brands and services that are good for them and good for...
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