Starbucks Global Coffee Giant Has New 
Starbucks: Global Coffee Giant Has New Growth Plans
There is a lot of excitement emanating from the Seattle based coffee giant. Just a year ago a new blend of coffee called blonde roast was introduced. This attracted new customers who prefer a lighter blend. In addition there is more food for breakfast and lunch including more baked goods coming soon due to the company’s acquisition of La
Boulange, and juices too with Evolution Fresh.
And maybe upward?. (Image credit:
Getty Images via @daylife)
Starbucks is in an enviable position – it has about 18,000 stores worldwide of which roughly 13,000 are in the North America and 255 are in New York City. This dominant position enables the Company to try new ideas all the time. One of these initiatives is the opening of the first Tazo tea store in Seattle’s University Village and the company recently has acquired Teavana
Holdings, which will support a future expansion of the tea store concept. Management believes it is a
$40 billion market.
While the acquisitions have played some role in the Company’s growth including the important purchase of Seattle’s Best Coffee, much of the store growth has been organic. Under the leadership of
Howard Schultz, President and CEO, the company has not only grown in the United States, world-wide expansion has been spectacular. Today Starbucks is in 62 countries around the globe, including most recently India and there are more to come.
The potential for ongoing growth in China is important for Starbucks. Currently there are more than
3,000 stores in China, and it is one of the fastest growing countries for the Company. In the first fiscal quarter of 2013 the China/Asia Pacific segment alone achieved sales of $214.3 Million, an increase of
28% over the previous year with comparable store growth in the region rising 11%, contributing to the
6% same store growth worldwide. This was the 12th consecutive quarter of comparable store growth in excess of 5%. Capitalizing on the favorable trends
There is a lot of excitement emanating from the Seattle based coffee giant. Just a year ago a new blend of coffee called blonde roast was introduced. This attracted new customers who prefer a lighter blend. In addition there is more food for breakfast and lunch including more baked goods coming soon due to the company’s acquisition of La
Boulange, and juices too with Evolution Fresh.
And maybe upward?. (Image credit:
Getty Images via @daylife)
Starbucks is in an enviable position – it has about 18,000 stores worldwide of which roughly 13,000 are in the North America and 255 are in New York City. This dominant position enables the Company to try new ideas all the time. One of these initiatives is the opening of the first Tazo tea store in Seattle’s University Village and the company recently has acquired Teavana
Holdings, which will support a future expansion of the tea store concept. Management believes it is a
$40 billion market.
While the acquisitions have played some role in the Company’s growth including the important purchase of Seattle’s Best Coffee, much of the store growth has been organic. Under the leadership of
Howard Schultz, President and CEO, the company has not only grown in the United States, world-wide expansion has been spectacular. Today Starbucks is in 62 countries around the globe, including most recently India and there are more to come.
The potential for ongoing growth in China is important for Starbucks. Currently there are more than
3,000 stores in China, and it is one of the fastest growing countries for the Company. In the first fiscal quarter of 2013 the China/Asia Pacific segment alone achieved sales of $214.3 Million, an increase of
28% over the previous year with comparable store growth in the region rising 11%, contributing to the
6% same store growth worldwide. This was the 12th consecutive quarter of comparable store growth in excess of 5%. Capitalizing on the favorable trends