Management Information System for Parknshop
Management Information System
Assignment
ParknShop Infrastructure Report
Introduction This is a report focusing on a specified organization’s web page. The assignment will summarize what you see as the infrastructure of PARKnSHOP.
Content
Introduction
* Background of PARKnSHOP
Discussion
* Internal (IOS) * External (PEST, Porter’s five forces and CRM) * Strengths and weaknesses * Achieve Brand Loyalty and Customer Retention
Conclusion
* The Conclusion of PARKnSHOP’s System
Recommendation
* The Recommendation for PARKnSHOP
Reference * http://www1.parknshop.com/WebShop/Home.do * http://hk.knowledge.yahoo.com/question/ * http://www.tutor2u.net/business/strategy/porter_five_forces.htm * http://www.careertimes.com.hk/english/article/
Background of ParknShop
PARKnSHOP is the leading supermarket chain in Hong Kong, with an unrivalled reputation for giving customers outstanding value for money, the highest quality in fresh food, an unmatched range, and world-class service.
Since we opened our first store in 1973, we have grown into a network of more than 200 stores in Hong Kong and Macau, with dedicated staff who pride themselves on their commitment to innovation and superior quality of service.
Our well-known 'Fresh Check' and 'PriceWatch' programmes have set the benchmark for Hong Kong retailing, guaranteeing customers the highest possible levels of food safety, at the best value in town.
Through our 'We Make Your Day' corporate philosophy, which is at the heart of all of our marketing and internal communications, we also promise to deliver outstanding choice and exceptional service.
PARKnSHOP's Superstore concept has transformed the way Hong Kong shoppers think about supermarket shopping, giving them the widest selection of international grocery items in the city, plus an unparalleled range of fresh and cooked food, ranging from live fish, market-style fruit and
Assignment
ParknShop Infrastructure Report
Introduction This is a report focusing on a specified organization’s web page. The assignment will summarize what you see as the infrastructure of PARKnSHOP.
Content
Introduction
* Background of PARKnSHOP
Discussion
* Internal (IOS) * External (PEST, Porter’s five forces and CRM) * Strengths and weaknesses * Achieve Brand Loyalty and Customer Retention
Conclusion
* The Conclusion of PARKnSHOP’s System
Recommendation
* The Recommendation for PARKnSHOP
Reference * http://www1.parknshop.com/WebShop/Home.do * http://hk.knowledge.yahoo.com/question/ * http://www.tutor2u.net/business/strategy/porter_five_forces.htm * http://www.careertimes.com.hk/english/article/
Background of ParknShop
PARKnSHOP is the leading supermarket chain in Hong Kong, with an unrivalled reputation for giving customers outstanding value for money, the highest quality in fresh food, an unmatched range, and world-class service.
Since we opened our first store in 1973, we have grown into a network of more than 200 stores in Hong Kong and Macau, with dedicated staff who pride themselves on their commitment to innovation and superior quality of service.
Our well-known 'Fresh Check' and 'PriceWatch' programmes have set the benchmark for Hong Kong retailing, guaranteeing customers the highest possible levels of food safety, at the best value in town.
Through our 'We Make Your Day' corporate philosophy, which is at the heart of all of our marketing and internal communications, we also promise to deliver outstanding choice and exceptional service.
PARKnSHOP's Superstore concept has transformed the way Hong Kong shoppers think about supermarket shopping, giving them the widest selection of international grocery items in the city, plus an unparalleled range of fresh and cooked food, ranging from live fish, market-style fruit and