Ripple TV/LG Case Study
The Waiting Game: LG Electronics and Ripple TV Improved Perceived Wait Time with Digital Displays and Real-Time Content
In today’s competitive retail climate, specialty stores such as The Coffee Bean & Tea Leaf, Tully’s Coffee, Borders, Robeks, and Jack in the Box, were seeking new and innovative ways to position their stores to better serve their customers. Primed for change, these retailers focused speciﬁcally on enhancing their customers’ entertainment experience, lowering perceived wait time, fostering a connection to the community, and providing an additional avenue for in-store and community business promotions.
A solution was found in the partnership between LG Electronics, a leader in the digital signage industry, and Ripple TV, a company that has built a nationwide network of screens in specialty retail locations, featuring informative and entertaining content. Working together, LG Electronics and Ripple TV are deploying thousands of digital screens across the country. Ranging in class size from 32- to 42-inch LCD HD monitors, the LG models selected for this venture (M3201C-BA, M3701C-BA, M4210C-BA), featured Ripple’s real-time feeds of rich, and localized content.
Prior to installation, Ripple studied each individual retailer to determine how LG’s digital signage displays and Ripple’s content would enhance the consumer experience; reduce the perceived estimated wait time; ensure customers’ return; and improve the interior of each venue. In addition, LG provided Ripple with a sales engineering support team to craft an optimal offering.
To accomplish all of these objectives, LG and Ripple set out to match screen size, aesthetics, and technology with the right premium content. The LG models’ modern, slim black-ﬁnish bezels, a high contrast ratio of 1600:1, wide 178 degree horizontal and vertical viewing angles, and colorful picture quality, offer a superior viewing experience, which immediately enhances...