Typefaces: Characteristics and Original Use

Only available on StudyMode
  • Download(s) : 57
  • Published : February 19, 2011
Open Document
Text Preview
Name=Baskerville Old Face


Characteristics= Baskerville Old Face is a Serif (Antiqua) Modern Style font. Baskerville Old Face Standard font attributes include 1700s, roman serif, Baskerville, Didone, elegant, English, formal, modern style, legible, neutral, sensible, static, feminine, valuable.

Original Use= Baskerville Old Face Standard Font was designed by Isaac Moore, (John Baskerville) in 1768. The original designs for Baskerville type were rediscovered in 1953 and then they were presented to Cambridge University

Current Use= Baskerville Old Face font is used widely in documents issued by the University of Birmingham. A modified version of Baskerville is also prominently used in the Canadian government's corporate identity program—namely, in the 'Canada' word mark.

Name= Arial

Category= Sans Serif

Characteristics= Contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance.

Original Use= The typeface was designed in 1982 by Robin Nicholas and Patricia Saunders for Monotype Typography. Monotype is the current owner of the copyrights for the Arial font software programs.

Current Use= Arial font is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions. Name=Broadway

Category= Ornamental

Characteristics= Strong yet graceful at display sizes, this stylish creation lends a distinctive air of refinement to text settings above 14 point....
tracking img