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Starbucks Econ

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Starbucks Econ
Introduction:
Starbucks Corporation, a global coffeehouse that reformed the coffee industry by introducing high-quality coffee under a pleasing and attractive environment. Coffee is the 5th most widely traded commodity in the world and it is believed that nearly 2.5 billion cups of coffee are consumed every day. Millions of people are directly and indirectly depends on the production, consumption and sales of coffee for their livelihood. The global market for coffee is characterized by volatile prices and production levels which impacts directly on the incomes of producers and prices facing consumers. Starbucks is the number one coffee retailer in the world market. Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks is a multinational, billion Dollar Corporation and is considered to be a multinational coffee house chain.
With the help of economic concepts, theories and current statistics, this recent study provides the current business operations of Starbuck Corporation in a detailed and in depth manner.
Starbucks Corporations: Company profile
Starbucks Corporation is the leading roaster, retailer and marketer of high quality coffee in North America. In 1971 it was founded by Jerry Baldwin, Zev Siegel and Gorden Bowker in Seatle. Howard Schultz has brought the Company in 1987 and turned the company as the giant in the world. The corporation is currently operating all over the world including UK, Canada, China, Japan, New Zealand Malaysia, Singapore, Philippines Taiwan, Thailand, and Lebanon. It has 2400 coffee shops and kiosk in the host country and more than 100 stores in UK. It is a Seattle based company considered to be world’s number one specialty coffee retailer in the world. In more than 40 countries, it has more than 17000 Company owned licensed stores .The outlet not only sells the coffee drinks, roasted beans, teas and coffee accessories but also Italian-style espresso



References: http://media.corporate-ir.net/media_files/irol/99/99518/SBUX_AR.pdf Starbucks Corporation, New York Times (March 11, 2011), retrieved from http://topics.nytimes.com/top/news/business/companies/starbucks_corporation/index.html Starbucks Corporation, Profile (2010), retrieved from http://www.nasdaq.com/MorningStarProfileReports/SBUX_USA.pdf Adam Clark Estes, (Oct 3 2011), Starbucks Plans to Save the U.S. Economy, Retrieved from http://www.theatlanticwire.com/business/2011/10/starbucks-plans-save-us-economy/43255/ Nicolas van Hilton, (October 9, 2009) , Starbucks honored with Most Ethical Company Europe Award , Retrieved from http://news.starbucks.com/article_display.cfm?article_id=280 Donald DePass, (2011), Starbucks vs. Ethiopia Corporate Strategy and Ethical Sourcing in the Coffee Industry, retrieved from http://www.duke.edu/web/kenanethics/CaseStudies/Starbucks.pdf Kim Fellner (September 15, 2008) , Starbucks vs Ethiopia , Retrieved from http://www.fpif.org/articles/starbucks_v_ethiopia Tucker Dawson (July 2013), How Starbucks Uses Pricing Strategy for Profit Maximization, Retrieved from http://blog.priceintelligently.com/blog/bid/184451/How-Starbucks-Uses-Pricing-Strategy-for-Profit-Maximization Rags Srinivasan (August, 2009), Starbucks Price Increase – A Case Study In Analysis, Retrieved from http://iterativepath.wordpress.com/2009/08/22/starbucks-price-increase-a-case-study-in-analysis/ Fatima Zimichi (April 26, 2013), Starbucks Plans to Beat the Competition with Product Pricing Strategy , Retrieved from http://www.clearci.com/blog/bid/178068/Starbucks-Plans-to-Beat-the-Competition-with-Product-Pricing-Strategy Kyle Stock (April 12, 2013), The Game Theory Behind Starbucks ' Big Coffee Price Cut, Retrieved from http://www.businessweek.com/articles/2013-04-12/the-game-theory-behind-starbucks-big-coffee-price-cut Joanna, Geoff (September 26, 2012), STARBUCKS: THE MASTER AGGREGATOR[->0], Retrieved from http://lallewellyn.blogspot.in/2012/09/starbucks-master-aggregator.html#!/2012/09/starbucks-master-aggregator.html ALOA (September 2000), Economies and diseconomies of scale, Retrieved from http://www.ngfl-cymru.org.uk/vtc/bus_studs/members/downloads/econofscale.pdf Sham Gad[->1] ( 2013), Capital Budgeting: Evaluating The Desirability Of An Investment, retrieved from http://www.uwgb.edu/clampitp/phils%20site/internet_broadcast/Hall%20of%20Fame/Starbucks_Coffee_Company.pdf Lisa Baertlein (July 25, 2013 ), Starbucks profit up, U.S http://www.reuters.com/article/2013/07/25/us-starbucks-results-idUSBRE96O1E920130725 Kyle Spencer[->2] (October 26, 2012), Starbucks: Strengths, Weaknesses, Opportunities, and Threats, Retrieved from

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