Stock Analysis

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We would like to talk about our portfolio. We can take a look at this table, which shows 10 stocks in my portfolio. From the table, we can see 9 of 10 stocks are performing well during this time, except Dell Incorporated. If I invested $10,000 to purchase Dell stocks at $14.19, until now I probably loss $556.16.

For this presentation, we will focus on retail industry and high technology industry. In each industry, we choose 2 companies as examples to explain why the stock price goes up or down, what affect the stock price and why we pick these companies. Firstly, I will talk about two companies in retail industry, which are Whole Foods Market Incorporated and Starbucks Corporation. Starbucks Corporation is an international coffee and coffeehouse chain. This organization has been in coffee business for 40 years. From a single small store to its states as the largest coffeehouse company in the world, Starbucks has led a coffee revolution. Until now, it has 18,000 stores worldwide. Today, the coffee giant operates 7,000 stores in 60 countries. The ticker symbol is SBUX. I traced its stock performance from April 30, 2012 thru April 29, 2013. The 52 week high and low can be obtained from the figure. The highest price was $60.92 on April 29, 2013, and the lowest price was $43.04 on August 2, 2012.

Because expansion in emerging markets such as China and India, Starbucks stock has climbed more than 13% year to date. That would be the primary cause why the stock price went up. The company’s strategic plan affects the stock price. In my opinion, due to Starbucks' rapid international expansion, chiefly in China, Starbucks stock should continue to reward investors for years to come. In addition, another reason why I pick this company is that it has strong brand name. If you say "Starbucks", people think "coffee". Strong brand names are oftentimes a good indicator of a company's ability to compete in the marketplace. Whole Foods Market is a foods supermarket chain...
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