Preview

Starbucks Analysis

Powerful Essays
Open Document
Open Document
12630 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Starbucks Analysis
HOS-407-1 Group Project

APPENDIX A

Available Resources

Research Consultations
A research consultation is a scheduled appointment where you or a small group can discuss web and library research assignments with a Kendall librarian. During the consultation, the librarian will present time-saving strategies for finding information in both print and online formats and give instruction on their use. Let the librarian suggest book, periodical, and websites to help you with this assignment.

Library Resources
The Kendall College Library provides considerable resources for students to use for conducting research. These include:
Article Search Capabilities
EBSCOhost
Firstsearch
Proquest – The Wall Street Journal
Online Reference Sources
Lexis Nexis Academic (on campus use only)
Britannica Online
CQ Researcher
Other Resources
Chicago Public Library

There are many other hospitality resources available to students. The following guide is a starting point for your research. It is a partial listing and offers a jump-start to resources in both online and print formats. Ask a Kendall librarian how to access and/or for additional suggestions.

AHLA Information Center http://www.ahla.com/content.aspx?id=3448 Full-service research center
Extensive working files on over 1,000 topics and subtopics related to the hospitality industry http://www.ahla.com/content.aspx?id=4074 Access to industry links hospitalitynet http://www.hospitalitynet.org/index.html
Hospitality news
Magazine, Journal, and Newspaper Databases http://search.ebscohost.com/login.aspx?authtype=ip,uid&profile=ehost&defaultdb=afh Access to scholarly research and industry news specific to all areas of hospitality
Access to full text of 25 national and international newspapers
Hospitality Magazines and Journals
Located in the Kendall Library
APPENDIX B

Personal Duties / Research Topics

Cover Page – Completed – Bree 4/15/2014
Needs Assessment – Completed –



Bibliography: Doorneweert, Bart. (Aug. 2013). The starbucks bottled Frappuccino business model. Value Chain Generation. Retrieved May 6, 2014, from: http://valuechaingeneration.wordpress.com/2013/08/24/the-starbucks-bottled-frappuccino-business-model/ Hilliard Safety and Security in the workplace (2001). Retrieved March, 10, 2012, from: http://www.easytraining.com/safety.htm Starbucks Alcohol: Schaumburg Cafe Chicago Area 's First Starbucks To Serve Wine, Beer Starbucks Evenings Store Locations| Starbucks Coffee Company. (2014, January 1).Starbucks Coffee Company. Retrieved April 17, 2014, from: http://www.starbucks.com/coffeehouse/starbucks-stores/starbucks-evenings/locations SCHUMACHER Chang, A., & Carroll, M. (n.d.). Starbucks vs. Dunkin Donuts. Boston.com. Retrieved June 8, 2014, from http://www.boston.com/yourtown/specials/starbucks_vs_dunkin_donuts/ Fottrell, Q Kline, D. (2014, February 4). McDonald 's Coffee vs. Starbucks -- Can McCafe Make a Dent?. (MCD, SBUX). Retrieved June 8, 2014, from http://www.fool.com/investing/general/2014/02/04/mcdonalds-coffee-vs-starbucks-can-mccafe-make-a-de.aspx Lubin, A Ovide, S. (2011, July 27). Face Off! Dunkin’ Donuts vs. Starbucks. Deal Journal RSS. Retrieved June 8, 2014, from http://blogs.wsj.com/deals/2011/07/27/face-off-dunkin-donuts-vs-starbucks/ Shea, R The Keurig Story. (n.d.). - Keurig.com. Retrieved June 8, 2014, from http://www.keurig.com/the-keurig-story "TurboChef Technologies, Inc." International Directory of Company Histories Cachola, J. (2012, December 1). Chapter 8: Segmenting and Target Markets. Retrieved May 15, 2014, from Starbucks Worlds Largest Coffee House: http://cacholajennifermar100.blogspot.com/2012/12/chapter-8-segmenting-and-tarketing.html Starbucks Starbucks. (2014). Starbucks Evenings. Retrieved May 20, 2014, from Starbucks: http://www.starbucks.com/coffeehouse/starbucks-stores/starbucks-evenings Cardenal, A Hill, Charles W. L. and Gareth R. Jones. Strategic Management: An Integrated Approach, Eighth Edition. Houghton-Mifflin, Boston, 2008. Howard D (Nithin Geeredy.) Retrieved June 10, 2014, from http://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf Starbucks Coffee Company SBUX Starbucks Corporation - NASDAQ. (n.d.). SBUX. Retrieved June 10, 2014, from http://seekingalpha.com/symbol/SBUX Starbucks Porter 's Five Forces Analysis Starbucks Value-Chain Analysis. (n.d.). Research Methodology. Retrieved June 10, 2014, from http://research-methodology.net/starbucks-value-chain-analysis/ Starbuck strategic analysis (term paper)

You May Also Find These Documents Helpful

  • Powerful Essays

    Rsm/260 Final Exam Paper

    • 1195 Words
    • 5 Pages

    Starbucks’ sales and profit growth have been phenomenal and the company has changed the way that Americans think about coffee. Starbucks’ stores range from coffee carts in crowded city streets to intimate coffee bars to full-sized restaurants that sell espressos and cappuccinos as well as coffee by the pound, coffee-making equipment, and food items. Starbucks was recently ranked in the top 75 global brands in a study conducted by the consulting firm,…

    • 1195 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Questions on the research strategies and tools should be directed to the Reference Librarians. “Ask A Librarian” is located at:…

    • 641 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Koji Tanaka Susan Carder MKT333 Section 1 10/11/2013 Starbucks vs. Dunkin’ Donuts 1. Describe the targeted segment(s) of each Starbucks and Dunkin’ Donuts.…

    • 348 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Starbucks Case Analysis

    • 434 Words
    • 2 Pages

    * Competitive rivalry within an industry is high for Starbucks Coffee. Companies like McDonald’s, Dunkin Donuts and Peet’s Coffee & Tea are all possible competitors within this industry.…

    • 434 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Modes of Travel

    • 449 Words
    • 2 Pages

    References: Powers, T., & Barrows, C. W. (2006). Introduction to the hospitality industry (6th ed.). Hoboken, NJ: John Wiley & Sons.…

    • 449 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Starbucks and Dunkin Donuts are well-established coffee restaurants that offer world-class range of coffee. Starbucks has uniquely brewed caffeine-free coffee and targets typically the noble people. Starbucks’ ambiance is classy with free WI-FI that allows customers to connect as they indulge in the cafe. Dunkin Donuts offers a variety of pastry and coffee to the customers at reasonably low prices. Between 3 and 6 pm they offer discounts to their customers. The two coffee shops introduce new recipes regularly, and that makes the experience interesting for the customers.…

    • 381 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Dunkin Donuts offers something people enjoy (donuts) with their coffee/beverage. (Based on Baskin-Robbins twenty four flavors, Dunkin Donuts offers fifty-five)…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    I chose to conduct my field research on Starbucks and Dunkin Donuts. Dunkin Donuts and Starbucks are more or less similar in the fact that they are both known for selling coffee along with other products. They both offer various types of coffee, iced and hot drinks, sandwiches, other food products available, and miscellaneous merchandise. Starbucks is more on the expensive side compared to Dunkin Donuts. Furthermore, Dunkin Donuts cup sizing is larger than Starbucks; in that at Dunkin Donuts the cup gives the customer more to drink for a lower price. It also appears that the Starbucks menu is more complex than that at Dunkin Donuts…

    • 511 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Starbucks Case Analysis

    • 414 Words
    • 2 Pages

    * Competitive Rivalry: High. Coffee industry is extremely competitive with rivals for Starbucks including McDonald’s, Bigby’s, Dunkin’ Donuts, and others are playing certain parts resulting in less dominant position of Starbucks within the industry.…

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    When preparing vegetables, it requires proper handling. The proper way to prepare vegetables is to measure the weighing and portioning of each vegetable dish in order not to overeat. It is best to wash hands before and after preparing the food. Washing vegetables is a priority because it will prevent from having food poisoning, including E. coli. The preparation of vegetables includes peeling, trimming, blanching, seasoning and soaking by re-hydrating the pulse of vegetables. The purpose of peeling is to strip out the outer covering of the vegetables. For trimming, it removes the non-edible and non-presentable parts of food. The purpose of blanching is that any fruit or vegetable is plunged in hot boiling water to soften, or partly cooking it. The purpose of seasoning is to create taste and flavor with salt and pepper. Also, the term soaking is that to rehydrate certain pulses after having cleaned.…

    • 3225 Words
    • 13 Pages
    Better Essays
  • Good Essays

    From a Marketing standpoint McDonalds is a winner too given that it positioning does not change: it is still a purveyor of fast food, whereas Starbucks incurs the risk of “getting stuck in the middle”: it does not want to be viewed as a QSR and yet it wants to compete in that space. More disturbing still is that Starbucks carved a whole category for itself and is now expanding into areas where the competition is fierce, instead of accepting a lesser but defensible growth rate within the confines of the “coffee shop” market, it is now exposing itself to competitive risks in the QSR market.…

    • 423 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The Porters’ Five analysis reveals that Dunkin Donuts is in direct competition with Starbucks. Some 400 billion cups of coffee are consumed every year, and Dunkin Donuts and Starbucks are competing for the Coffeehouse storefront. While Starbucks drives tastes for upscale coffee, Dunkin Donuts is, “betting dollars to donuts,” that consumers nationwide will embrace its reputation for value and simplicity. With Starbucks and Dunkin Donuts being so aggressive there are not many competitors who have enough resources to compete in the coffeehouse marketplace. When places like McDonalds started offering Coffee along with their breakfast menus, Dunkin Donuts was faced with the challenge of the morning meal market, they made an update and added to their donuts, with bagels and croissant-based breakfast sandwiches, and an oven toasted line including flatbread sandwiches and pizzas. They have also begun shifting their donut production from individual stores into centralized facilities that have the ability to serve up to 100 stores, giving them the ability to influence price and production. Starbucks and Dunkin Donuts both have their own customer base, each having unique items. Dunkin Donuts focuses on offering simple and straightforward morning snacks, which has given them the competitive advantage of distinction as the “anti-Starbucks- earnest and without pretense,”…

    • 1365 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Krispy Kreme Doughnuts

    • 5580 Words
    • 23 Pages

    Bibliography: Bennett J, Cohen B, Bubb J (2009). Krispy Kreme: The Franchisor That Went Stale…

    • 5580 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks Brand Audit

    • 4543 Words
    • 19 Pages

    With $3.6 million brand value, Starbucks is ranked as 96th in Interbrand’s Top 100 Brands of 2011 list.2 In its 40 years of existence, Starbucks brand was able to create strong brand positioning and increase its brand equity year after year without mass media marketing. Starbucks employed strategies in its marketing similar to its business management which are consistent growth and quality emphasis. Starbucks brand has grown with company and kept its consistent image throughout the years. Until 2011, 40 years after it is founded, Starbucks had positioned itself as a coffee company. However in 2011, Starbucks changed its long lasting brand strategy and repositioned to Starbucks…

    • 4543 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Dunkin Donuts strives to be the leader in coffee beverages and great breakfast foods for the common person. Even though for years we have been known for great donuts, the market and society have changed dramatically and we have to change…

    • 3815 Words
    • 16 Pages
    Powerful Essays

Related Topics