“... evil lord Darth Vader has outsold any other character by at least 3 to 1. ‘We assumed Kylo Ren was going to be the next great villain’, he said”(Nakashima,1). Star Wars retailers and film companies may have just expected a greater demand for Kylo Ren merchandise rather than for Rey due to previous incidents of high demands for Darth Vader merchandise rather than for any other characters in the movie, regardless of their position or role. On top of this, Disney actually revealed that it had already been planning to release more Rey merchandise, it had just been waiting for the next “Force Friday”, which will come on September 4 this year, to release them, so as to not spoil the key plot in the movie where Rey battles Kylo Ren with Luke Skywalker’s lightsaber.
As the Chinese philosopher Xun Zi once wrote, “In order to properly understand the big picture, everyone should fear becoming mentally clouded and obsessed with one small section of