Staples Joint Venture Strategy

The first strategy that Staples should implement is to joint venture with a number of small businesses. Staples already sells existing small business products such as office supplies, cleaning supplies, and breakroom supplies. Staples also has a small business network, where users can receive practical advice from industry experts and peers who share their stories, their successes, and their obstacles. However, a physical merger with small business entities would be a strategic approach that would prove beneficial for the organization.
Staples claims that their chain of retail stores “help small business customers make more happen by providing a broad assortment of products, expanded business services and easy ways to shop, all backed with
“Our customers are using less office supplies, shopping less often in our stores and more online, and the focus on value has made the marketplace even more competitive,” states Ronald L. Sargent, Staples’s chairman and chief executive. While Staples' physical stores are losing money, the company's online sales are surging. Offering now up to 500,000 products, “Staples is looking to transform its image from a paper and printer supplies store to an "everything" store as competition grows from mass