Social Wavelength Case Study
Digital presence is prevailing in today’s social scenario. To help carve a niche in the digital space, Social Wavelength, which is a Social First Digital Agency, does a tricky job of understanding the intricacies of running a business in a digital/social world. The joint efforts of Hareesh Tibrewala and Sanjay Mehta (present CEOs of the agency) gave birth to Social Wavelength and helped it grow big.
The duo started out with their first venture “homeindia.com”, an Indian eCommerce venture in 1997. Running the business for a decade, they winded it up and after dabbling for a few years in the corporate sector, Sanjay and Hareesh conceived Social Wavelength. Mihir Karkare, who is the Executive Vice President and third co-founder to the business, …show more content…
Social Wavelength: Services
The services include:
• Digital strategy: using analytics and feedback to improve your website functioning.
• Social media communication: The specialty lies in catering to brand loyalty and brand advocacy.
• Social media listening: The idea is to reach out to customers and provide them personalized …show more content…
The main idea is to create award-winning campaigns. He/she should be able to have great communication skills. Those having experience working with a digital agency will be an added advantage. To apply for the position of a copy head, the candidate must have 5 to 6 years of experience.
Art Director
Job Portfolio: A candidate applying for the position of an Art Director should have extensive understanding of brands, should be familiar with design tools, experience in electronic graphic design, and also should have good aesthetic sense. An experience of 5 to 7 years is required along with a 2+ years of experience working as the Art Director or a similar position.
Associate Account Director
Job Portfolio: The Associate Account Director should be able to understand the digital medium, understand and manage large client relationships, have great communication skills, should be able to effectively engage with clients, place ideas of brand to clients, and should be able to execute idea properly. An experience of 7 to 8 years is required to apply for this position.
Media Sales
The duo started out with their first venture “homeindia.com”, an Indian eCommerce venture in 1997. Running the business for a decade, they winded it up and after dabbling for a few years in the corporate sector, Sanjay and Hareesh conceived Social Wavelength. Mihir Karkare, who is the Executive Vice President and third co-founder to the business, …show more content…
Social Wavelength: Services
The services include:
• Digital strategy: using analytics and feedback to improve your website functioning.
• Social media communication: The specialty lies in catering to brand loyalty and brand advocacy.
• Social media listening: The idea is to reach out to customers and provide them personalized …show more content…
The main idea is to create award-winning campaigns. He/she should be able to have great communication skills. Those having experience working with a digital agency will be an added advantage. To apply for the position of a copy head, the candidate must have 5 to 6 years of experience.
Art Director
Job Portfolio: A candidate applying for the position of an Art Director should have extensive understanding of brands, should be familiar with design tools, experience in electronic graphic design, and also should have good aesthetic sense. An experience of 5 to 7 years is required along with a 2+ years of experience working as the Art Director or a similar position.
Associate Account Director
Job Portfolio: The Associate Account Director should be able to understand the digital medium, understand and manage large client relationships, have great communication skills, should be able to effectively engage with clients, place ideas of brand to clients, and should be able to execute idea properly. An experience of 7 to 8 years is required to apply for this position.
Media Sales