Social Networking: Boon or Bane?

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Social Networking: Those two words are more common today than AOL was back when the internet first came into people’s homes. Social networking is something that has taken the internet by storm and even created a whole line of technology just to feed peoples addiction to letting everyone know they just ate a sandwich. To most critical thinking people, this is a farce that will die out in another few years. To those that use social networking on a daily basis, they understand that this phenomenon will be around for the rest of your lives and even further.

If you use social networking to its fullest, you will find that marketing your skills or services to others will be a piece of cake. You already have thousands of people on multiple networking sites that are following your every word and tossing out a little advert about your business will gain you a lot of attention. Once your friends see this post, they will tell all of their friends and the avalanche will come rocking down the hill. At the bottom of that hill is your website, which is where you want to grab their attention the most.

Social networking can also cause you quite a few headaches. It can end up being a constant chore to publish news and events while maintaining personal relationships with so many people. In fact, there is a time when social networking should be cut down a bit so that you don’t become overwhelmed. There is no reason to comment and post twenty times an hour unless it is really important. The best practice is to limit your social advertising to a couple times a day or a week, at least, so that your friends and fans don’t become inundated with spam they don’t want.

Using social networking to run your business can gain you a lot of attention and, when that happens, you are going to need to find different ways to keep people interested in what you are doing. If all you do is post a comment here and there, people will start to get bored with it and move on to other things. Sure,...
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