Week 4 Assignment 1

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What are the advantages and disadvantages of social media? The advantages of social media is that we have the ability to reach a large audience and more so a target audience. Social media allows us to communicate with our audience and see their comments. There are so many different kinds of social media sites that we are able to use free of charge. The social media sites are available on our phones, iPods, and tablets. Pictures, videos, and even links can be shared from one site to another. The social media world has a very big audience that consists of people from all over the world. Furthermore, companies have the option to target a specific audience. Some businesses have had an increase in sales and customers, so in addition the customers get discounts or coupons. Social networking sites has allowed everyone that is selling a brand to communicate with their audience and be involved, rather than making it all about a sale. There are so many web sites that allow everyone to be up to date with entertainment and celebrities. There are a lot of advantages that can be a disadvantage at the same time. For example, comments can be an advantage and a disadvantage because comments can helps us to improve our brand that we are trying to sell. On the other hand comments can be negative and cause conflict on the page which can lead to violence in worse cases. In addition, sometimes marketing a brand on a social networking site can bring bad recognition to their business. •How might knowing these advantages and disadvantages alter how a person might use social media? Everyone has their own opinion when it comes to social media but the most heard opinions are from those who used it. I have seen where some people hear about some of the things that occur on the social networking sites and avoid getting on. The disadvantages sometimes draw an audience to social media sites because they have to see for themselves and be the judge. Proceeding from there, people may not like...
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