Social media is serves as an outlet for public relations practitioners to provide around the clock management for clients and publics. Cites like Facebook, Twitter and LinkedIn are just a few of the social media tools that are used to maintain relationships with publics and build brand names. The hassle of managing a variety of social media pages has produced the need for social media management tools. Social media management tools available are used to help further manage social media relationships and monitor success and failures of clients in social media. Social Mention is a management tool analyzes different content from a multitude of social media networks at one time. Public relations practitioners can use this tool to evaluate client’s relationships with publics on various social networks and measure their presence online. PR professionals utilize this tool to gauge the success of a brand, client, organization or product. This tool allows for quick and easy access to social media crisis management in order to maintain a positive image. Social Mention provides information such as the amount of users discussing a topic and what time of day a particular subject is being discussed. The tool provides in time reports covering what is going on at that exact moment in social media.
Social Mention is a beneficial tool in the PR field. The tool provides reports describing categories such as strength, sentiment, passion and reach. Strength measures the possibility of a client being discussed in social media. The calculation for strength is simply the number of mentions of a keyword over the hours of a day. Sentiment determines the positive and negative ratio of a client referenced in social media. Passion is the measurement of how likely a client’s brand will be discussed repeatedly. Reach is the category that determines how many users the specific topic reaches and can potentially reach via social media. Reach is found by the number of authors...
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