Social Media

Only available on StudyMode
  • Download(s) : 228
  • Published : June 25, 2012
Open Document
Text Preview
Exploratory Social Media Project

Phase I: Identifying benefits and concerns surrounding use of social media in government

© 2009 The Research Foundation of State University of New York

ii

Table of Contents Introduction ................................................................................................................................................... 1 Exploratory Social Media Project .................................................................................................................. 1 Government Professional Workshops .......................................................................................................... 1 Results from state agency workshop: Values sought from social media tools......................................... 2 Results from state agency workshop: Social media issues and concerns ............................................... 4 Results from local government workshop................................................................................................. 7 Concluding remarks ...................................................................................................................................... 7 Appendix A: Values sought from social media tools..................................................................................... 9 Appendix B: Social media tools issues and concerns ................................................................................ 13 Appendix C – Exploratory Social Media Project Description ...................................................................... 19

2

Introduction
This report summarizes results from two workshops held by the Center for Technology Government at the University at Albany, with government professionals from New York State (NYS) as part of the Exploratory Social Media project. The report begins with a brief introduction to the overall project and the aim of the workshops. The following two sections provide summaries of the results from workshops and a concluding section that describes the next steps in the project. Finally, the appendices provide detailed results from our workshops.

Exploratory Social Media Project
Project overview The emergence of social media and social networking presents the possibility of transforming the way government agencies communicate and cooperate among themselves and with the public. While the potential benefits of social media use by government agencies are considerable, the number of issues connected with such use and the number of potential pitfalls are substantial as well. In response to growing interest in and concerns about social media in the public sector among government professionals, the Center for Technology in Government launched a project aimed at exploring some of the issues and benefits connected with social media tools. The first phase of this project was aimed at collecting some of the NY State government professionals’ most pressing questions and concerns surrounding the use of social media in the public sector. Results from this phase helped CTG design the second phase, which will delve into the identified issues in greater detail. This document reports on results collected during the first phase of this project.

Project design – Phase I The project began with an internal discussion at CTG focused on two key issues: (1) what area of government social media use is most pertinent to our expertise and interests; and (2) where do we see gaps in the current literature being published on this general topic. This internal session was followed by an in-depth workshop with government professionals from New York State agencies designed to collect information on the value NYS agencies seek in their current or future use of social media, as well as their most pressing questions and concerns regarding that use. Following this session, a second workshop was held with government professionals from local governments within New...
tracking img