Social Impact of Corporate Social Responsibility (Csr) on Contemporary Indian Society

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RESEARCH STUDY ON CSR - A BRIEF NOTE

Research Title: Social Impact of Corporate Social Responsibility (CSR)
and its relevance to the contemporary Indian society Purpose: Research study for Doctoral Thesis (PhD)
Research Guide: Prof. Dr. C. Ganesh, Head Dept of Sociology University:Osmania University, Hyderabad
Research Scholar: Sarvesh Amrutha

Abstract
The research study, “Social Impact of Corporate Social Responsibility (CSR) and its relevance to the contemporary Indian society”, proposes to analyse social impact of CSR on its company surrounding communities, employees and the society as a whole. Focusing on the CSR notion, evolution and its relevance to Indian context the study intends to verify different definitions across the globe and Indian perspective on CSR, its definition, principles and practices. With selective random sample of 10 CSR companies in India, the study reaches different key stakeholders with the questionnaire and interview schedule having purposive questions with regard to the objectives of the study. And also the study brings out some outstanding case studies & best practices and cost-effective sustainable models witnessed during the study. With this study the researcher also throws light on CSR companies who are providing complimentary support to the Govt. in reaching marginalised communities with pro-poor schemes, and the also the study analyses how CSR companies are branding its positive image through cause-marketing initiatives in the competitive world. Finally, finding some under pinned key challenges, threats and opportunities under CSR programs in India with regard to its fund allocation, community and need based programs/activities, stake holders involvement in designing, monitoring and evaluation phases, employees’ contribution in CSR etc., and recommendations for betterment.

Objectives of the Research
The specific objectives are as follows;
1) To understand the concept and...
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