Snapdeal Case Study
INTRODUCTION
About Snapdeal
Snapdeal is one of the fastest developing e-commerce companies in India today with the largest online market place. In only three and half years, the organization went from rejecting their gathering coupon business and beginning an online marketplace to become a billion dollar organization. Its year on year development is very nearly 600%.
Year 2010, Kunal Bahl and Rohit Bansal wanted to begin their own business, they chose an offline couponing business and named it Money Saver. 15000 coupons were sold in three months and it was time to take the business to the next level. Inspired by the success of Alibaba.com, founders wanted to create something on comparative lines. The deals business was closed down and an online marketplace was opened instead. It is never easy to begin a business. One need to take a shot at your ideas, discover capital and investors and then need to strive to get results.. Snapdeal set a niche for itself in the sphere of e-commerce in India. At first started as an offline business, Sneapdeal went online in 2010. It was an uneven ride in the initial few months. Mistakes were made, yet lessons were learnt. It is this sort of diligent work and …show more content…
Month to month revenue was then between Rs 5 crore and Rs 7 crore - before the end of the quarter it must be raised to Rs 30 crore. Eyes in the office popped out at the figure - however it was achieved. Not all missions involved rounding up more revenue. There is NPS, remaining for 'net promoter score' and involved assessing the nature of exchanges. Once a item is purchased and delivered, the buyer is routinely asked to rate the entire experience on a scale of zero to 10. A buyer rating of six or below is a 'detractor', seven to eight is a 'moderator' and nine to 10, a 'promoter'. The NPS is calculated based on the responses - and is typically between 35 and 50 for most e-commerce sites. However, organization achieved it at
About Snapdeal
Snapdeal is one of the fastest developing e-commerce companies in India today with the largest online market place. In only three and half years, the organization went from rejecting their gathering coupon business and beginning an online marketplace to become a billion dollar organization. Its year on year development is very nearly 600%.
Year 2010, Kunal Bahl and Rohit Bansal wanted to begin their own business, they chose an offline couponing business and named it Money Saver. 15000 coupons were sold in three months and it was time to take the business to the next level. Inspired by the success of Alibaba.com, founders wanted to create something on comparative lines. The deals business was closed down and an online marketplace was opened instead. It is never easy to begin a business. One need to take a shot at your ideas, discover capital and investors and then need to strive to get results.. Snapdeal set a niche for itself in the sphere of e-commerce in India. At first started as an offline business, Sneapdeal went online in 2010. It was an uneven ride in the initial few months. Mistakes were made, yet lessons were learnt. It is this sort of diligent work and …show more content…
Month to month revenue was then between Rs 5 crore and Rs 7 crore - before the end of the quarter it must be raised to Rs 30 crore. Eyes in the office popped out at the figure - however it was achieved. Not all missions involved rounding up more revenue. There is NPS, remaining for 'net promoter score' and involved assessing the nature of exchanges. Once a item is purchased and delivered, the buyer is routinely asked to rate the entire experience on a scale of zero to 10. A buyer rating of six or below is a 'detractor', seven to eight is a 'moderator' and nine to 10, a 'promoter'. The NPS is calculated based on the responses - and is typically between 35 and 50 for most e-commerce sites. However, organization achieved it at