Preview

Amazon.Com Essay 23

Powerful Essays
Open Document
Open Document
1996 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Amazon.Com Essay 23
Question 1)
How does Amazon.com create value for its customers? How has its approach to creating value changed since its founding?

Amazon creates value for its customers by offering customer satisfactory services by managing retail operations with efficient use of technology. Operational efficiency is the strength of Amazon.com and supports the management to maintain its competitive advantage and enhance corporate performance.

Amazon.com creates value for its customers by offering customers broad array of products to select from through their website and ensuring timely delivery of products to exhibit high level of commitment towards their business and customers

Amazon.com was a venture into an emerging market of internet and had to face hidden and unexpected hurdles in order to survive and excel in the market. Therefore, Amazon.com kept modifying its strategies with their focus on enhancing customer experience of online shopping and to delivery exceptional services with complete convenience to their customers. One of the major strategic decisions was to compromise on cost saving stragegy when Amazon.com started to maintain its own warehouses in different countries in order to ensure timely and accurate delivery to their customers

Question 2)
Who are Amazon.com’s competitors and how has it created its competitive advantage?

Place tactics as part of the eMarketing Mix.
The eMarketing space consists of new Internet companies that have emerged as the Internet has developed, as well as those pre-existing companies that now employ eMarketing approaches as part of their overall marketing plan. For some companies the Internet is an additional channel that enhances or replaces their traditional channel(s). For others the Internet has provided the opportunity for a new online company.

New Internet companies.
These companies only trade on the Internet.
New online retail brand e.g. Amazon, Lastminute.com - Essentially these companies could not have been conceived

You May Also Find These Documents Helpful

  • Better Essays

    Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…

    • 891 Words
    • 3 Pages
    Better Essays
  • Better Essays

    In planning their business, Amazon had to take into account all internal and external factors to avoid catastrophic troubles while beginning their company. The same concept holds true, even today. Internal and external factors affect the planning, organizing, leading, and controlling (four functions of management) functions of management involved in the successful and continual growth of Amazon’s company. Their company began as a planned rival to Google and Microsoft, for lead in the online retail industry. With their original focus, Amazon used four different key values to help their business off-the-ground, and stay focused on their personalized progress. Their ability to zone-in on customers, dynamic pricing, personalized service, and brand variety was their plan for success (Amazon, 2011). It became a primary goal for Amazon to make their customers’ online shopping experience easier and more enjoyable while supplying dynamic pricing options and the convenience of a ‘one-stop’ retail ordering system. The business model of Amazon included selling books, compact discs, movies, electronics, and games. Currently, Amazon has the largest online retail selection because it extends its inventory out to offer home goods,…

    • 1179 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Amazon.com, from a strategic approach, is dominating the world-wide-web. They have become the world leader in online sales of books, music, videos, movies and other products and services. Amazon knew that the Internet could be used as a distribution channel, thus reducing their supply chain relations. By making these strategic advances, Amazon was able to achieve and sustain their competitive advantage.…

    • 1370 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Amazon 5

    • 5773 Words
    • 24 Pages

    The online retail industry engages in the selling of final products to end users through e-commerce. One of the most well known companies in this industry is Amazon which specializes in three major product and service groups: web hosting, digital content, and tangible product items. The web hosting service provides resources on which to host web applications. These resources include Amazon elastic computer cloud, Amazon simple storage service, Amazon relational database service, Amazon Simple Data Base, Amazon Cloud Front, Amazon Simple Queue Service, and Amazon Mechanical Trunk. These resources provide IT infrastructure services to business on a demand based need. Amazon’s digital content consists of portable e-reader content including books, newspapers, magazines, and blogs. It also includes a digital instant streaming video service and downloadable audio and music files. Amazon’s tangible product retail services are known as Amazon Marketplace, which provide final products to end users through e-commerce. This sells fixed price items and allows third party sellers to market new and used products from the same platform for a fee based off the final sell.…

    • 5773 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Capstone Project Bus599

    • 2781 Words
    • 12 Pages

    Amazon.com is an organization that offers a broad range of services to consumers and is considered an online leader of pure-plays - pure online merchants. Amazon.com was founded in July of 1995 with a mission to fully utilize the Internet to make book buying fast, easy, and all in all, a very enjoyable experience. They currently have 29 million customers in 160 different countries, making Amazon.com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon.com represents the ideal e-Commerce company. It was one of the first to demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies.…

    • 2781 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Amazon Case

    • 403 Words
    • 2 Pages

    1. How do Amazon.com’s logistics and supply chain management activities help the company create value for its customer:…

    • 403 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Amazon is a website offering numerous product categories ranging from books, to videos, to music, to technology products, to health and beauty products, to sporting goods, to automotive and plumbing products (the list goes on and on). It is like stepping into a virtual Wal-Mart with an emphasis on books, entertainment media and entertainment products. Amazon has distinguished itself as a leader especially in these categories by delivering products quickly, cheaply, and with no hassle guarantees. The site is laid out in a very intuitive way that makes it easy to understand and follow. Features like browser history which tracks what you have already looked at, one-click check out, and Prime membership which offers reduced shipping to its members have proven to be extremely effective. Perhaps the weakness of Amazon, if there is one, is that it is a website is designed for “everyone.” The actual appearance of the…

    • 958 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Amazon

    • 2005 Words
    • 6 Pages

    Amazon’s mission is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices”. 2…

    • 2005 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Executive Summary of Amazon

    • 3297 Words
    • 14 Pages

    Amazon.com is a customer centric company. They put more effort in improving their system to make the experience of customer more comfortable so that he keeps on returning to the website. Jeffery Bezos who is the founder of the Amazon.com started this company after seeing the use of internet increasing rapidly.…

    • 3297 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Global Management

    • 1266 Words
    • 6 Pages

    Amazon's firm-specific resources and capabilities in the United States consist of their ability to offer products at a discounted rate of 20% to 30% which entices their customers to order products through them opposed to off of the manufacturer's website. Not only does Amazon sell books, but they also have a wide variety of electronics, appliances, furniture, dvds, clothes, etc… The ease of ordering multiple products at discounted…

    • 1266 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    1. Examine how at least three (3) growth strategy alternatives utilized by Amazon.com in the global and domestic retail markets influenced profitability, and indicate if the strategies were successful.…

    • 1005 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Amazon’s mission statement is “to be earth’s most customer-centric company where people can find and discover anything they want to buy online.” Amazon is now the world’s largest online retailer selling just about any product, even when they do not make a profit from them. Jeff Bezos (Amazon’s CEO) uses a cost leadership strategy to produce products and services with a lower cost than the competitors do. By offering the lowest prices he gains market share and brand recognition. For this strategy to succeed Amazon has to provide the widest range of products to achieve the economies of scale and benefit from the low costs of displaying those products online. Customer service is “first class” in Amazon. They have a reputation for being reliable, convenient, offers one of the lowest and fastest shipping, and once again the lowest prices. Strategic acquisitions by Amazon have also helped them thrive. They have acquired many small e-books companies to software companies and even Zappos, and Audible.com.…

    • 920 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Amazon Swot Analysis

    • 406 Words
    • 2 Pages

    These strategies allowed Amazon to obtain its competitive advantage over its rivals, as it’s a unique and utilize the existing distribution channel and IT services advantages…

    • 406 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Barnes And Noble Vs Amazon

    • 2196 Words
    • 9 Pages

    The simple model that Amazon operates under is its key to success. Amazon uses little more than a bare bones online platform to sell its products meaning a minimal cost structure. At the same time, this business model requires no asset investment in physical store locations. Through an online platform, Amazon can offer products from a variety of sellers on a global scale, allowing them to mitigate expensive shipping costs. This online platform also means increased transferability to mobile devices, meaning they can offer the same services through application stores and exchanges.…

    • 2196 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Amazon's primary value chain includes purchasing/sourcing, marketing, distribution and after-sales services, which includes returns and exchanges from unsatisfied customers. Their main focus is in the purchasing/sourcing and in the distribution of the products to the consumers. Their investments are therefore, geared towards warehouses in key points of high consumer demand areas and an efficient delivery and distributing system to service all its consumers. Thus, Amazon controls most of its distributing system that spans across borders.…

    • 1290 Words
    • 5 Pages
    Better Essays