Singha corporation
Singha Corporation
Contents:
1. Introduction
2.Strategy analysis
3.Swot analysis and PEST analysis
4. Conclusion and recommend
5. Question
6. Reference
Singha Corporation Co., Ltd.
About Company
Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest Brewery of Thailand. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and various energy drinks and beverage producers. At present, Boon Rawd Brewery is the owner of “Singha”, “Leo ”, “B-ing”,“Purra”,“Pun Dee”,and “Masita” trademarks. At present, Singha Corporation Co., Ltd. operates 3 Breweries and 7 Soda Water and Drinking Water factories located in strategic Regions across Thailand. Moreover, the company's vast distribution network further enhances its ability to serve the customers throughout the kingdom as well as in nearly 50 countries worldwide under full compliance with FDA regulations and approval of each country, including European and North American Countries. Singha Corporation Co., Ltd. conducts all its businesses under the principals of good corporate governance and in a social responsible manner. As an integral part of Thai Society, Singha Corporation Co., Ltd. actively participate in local environmental support programs, educational scholarship programs, cultural events, traditional festivals, and sport sponsorship.
History
Phraya Bhirom Bhakdi was born Boonrawd Sreshthaputra on 13 October 1872 , son of Pra Bhirom Bhakdi (Chom Sresthaputra ). He was educated at home, teachered by his father until the age of 11 , when he was sent to a temple to be further educated by the monks, a custom at the time for Thai boys. He started work quite young, during his teens,as a teacher, and then moved on to become a clerk at A.J.Dickson, a British-owned logging company. He
Contents:
1. Introduction
2.Strategy analysis
3.Swot analysis and PEST analysis
4. Conclusion and recommend
5. Question
6. Reference
Singha Corporation Co., Ltd.
About Company
Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest Brewery of Thailand. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and various energy drinks and beverage producers. At present, Boon Rawd Brewery is the owner of “Singha”, “Leo ”, “B-ing”,“Purra”,“Pun Dee”,and “Masita” trademarks. At present, Singha Corporation Co., Ltd. operates 3 Breweries and 7 Soda Water and Drinking Water factories located in strategic Regions across Thailand. Moreover, the company's vast distribution network further enhances its ability to serve the customers throughout the kingdom as well as in nearly 50 countries worldwide under full compliance with FDA regulations and approval of each country, including European and North American Countries. Singha Corporation Co., Ltd. conducts all its businesses under the principals of good corporate governance and in a social responsible manner. As an integral part of Thai Society, Singha Corporation Co., Ltd. actively participate in local environmental support programs, educational scholarship programs, cultural events, traditional festivals, and sport sponsorship.
History
Phraya Bhirom Bhakdi was born Boonrawd Sreshthaputra on 13 October 1872 , son of Pra Bhirom Bhakdi (Chom Sresthaputra ). He was educated at home, teachered by his father until the age of 11 , when he was sent to a temple to be further educated by the monks, a custom at the time for Thai boys. He started work quite young, during his teens,as a teacher, and then moved on to become a clerk at A.J.Dickson, a British-owned logging company. He