a) Based on the Tourism Model, identify the factors and conditions that result in the popularity of travel and tourism destinations such as Australia, Thailand and France.
An integrated model of tourism provides an overview of the various stakeholders and forces that foster and shape the tourism industry. The tourism model is categorized into four main bands namely, Tourism Public / Travelers, Tourism Promoters, Tourism Suppliers and External Environment.
In this report, the tourism model will serves as a reference to identify the factors and conditions that result in the popularity of tourism destination in Australia, Thailand and France.
There is nothing like Australia
The commonwealth of Australia is a great land of diversity. The vastness landscape, the extent of the desert areas, incredibly blue skies, world’s largest coral reef and multicultural society are the main attractions to the tourism visitors.
The signature landmarks such as Sydney Opera House, Sydney Harbour Bridge, Great Barrier Reef, Gold Coast Beaches Uluru and Kata Tjuta are the world’s renowned travel destinations.
Australian is generally informal and sociable people. Oversea visitors often comment on the willingness of Australian to stop and help a traveler who appear lost and the casual way Australian deal with business activities. There is no official language in Australia but English is commonly used in the country with distinctive accents
Tourism Australia is the Australian Government agency responsible for promoting the country to both the international visitors and the local travelers for leisure and business events. It is working closely with the various stakeholders in the Australian tourism industry. This is to ensure the Aussie has motivated sales and distribution teams which are well train and upsell Australia.
There are more than 25,000 Aussie specialist agents promoting Australia throughout the world. A campaign named “There’s nothing like Australia” has launched worldwide and attracted more than 180 partners to take part in the campaign across 30 countries. This successful campaign is one of the key initiatives run by the Tourism Australia in 2010/11.
The social media platform has also helped Tourism Australia to outreach some 1.85 million fans in one of the world’s largest tourism Facebook fan pages. In addition, the Tourism Australia’s website, Australia.com, has attracted 14.7 million viewers in 2010/11.
Leverage on the Oprah’s publicity effect, the four One-hour episode of Oprah’s Ultimate Australian Adventure was aired to around 40 million people in the USA and Canada. The show begun in September 2010 attracted 2.3 million viewers in the first episode and generated more than 86,000 media articles across the world.
Thailand, a country full of traditional ancient history represented in its architecture, religion and art in their daily life. The charm of majestic temple has drawn plenty of visitors around the world to experience the magnificent sacred structures in the temple compound.
The country’s cosmopolitan city, Bangkok, often titled as a shopping paradise for the visitors and its excellent hospitality in the South East Asia. Traditional massage is a signature itinerary in all travel plans.
Thailand has modernize transportation system which provides extensive mode of transport ranging from taxi, motorcycle taxis, bus, trains, tuktuk and boats accessible to every corner of Thailand. In addition, there are more than 20 domestic airports traveling across the country.
There are two coasts with gorgeous islands amid aquamarine waters namely Phuket and Krabi. These coasts offer magnificent coral reef habitat and crystal clear water. Many water activities such as fishing, sailing, diving and snorkeling can be seen at Patong Beach, Ko Phi Phi, James Bond Island and etc.
The Thailand Convention & Exhibition Bureau (TCEB) strives to enhance the impact of Thailand’s...
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