Discovering Australia's Color Study
Discovering Australia´s Color
Australia is a young country that emerged from a particular fusion of cultures. It’s a new land with unique geography, a distinctive climate and food. A novel country suffused with novel citizens, formed by British colonizers, and their singular relationship with one of the most ancient living cultures.
Discovering Australia´s color will provide an accurate “visual synopsis” of its history, actuality, and uniqueness.
Developing a unique color system to act as a graphic identity is fundamental for the creation of an image of visual language; color is crucial in every field of communication and generally poorly attended with a serious determining approach.
The establishment of an endemic color system to represent …show more content…
Every one of these circumstances builds a matchless way of life and perception.
The color study and its result will become an “authentic tool” for individuals and institutions in charge of making decisions regarding the world’s visual perception of Australia as well as for their own understanding of its importance.
This system can work as a unique asset that will contribute to the work of creators as well as to improve the country´s communication designed with an appropriate legible and readable application with specified rules to function like a color library on any platform.
Significance and impact of the …show more content…
I worked at the LBDI (Brasilian Industrial Design Laboratory) and completed an MFA Weiterbildung Course at the Wegerbeshüle für Gestaltung in Basel, Switzerland. The tutelage of Wolfgang Weingard, Frutiger, Paul Rand, André Gurtler and Morritz Swimfer, amongst others, pushed me towards the discovery of the importance of the essential elements in art. In Mexico, I worked for AEROMÉXICO as the head of the visual image department, working on re-designing the former brand. I worked as a graphic designer where I earned five QUOERUM awards. I was part of the group in charge of opening INTERBRAND branch in Mexico. Since 2001, I became an associate in a private studio SUMA, working on various projects and started teaching at CENTRO one of the best design schools in Mexico City in which I mainly taught color class, but also semiotics, symbols and typography, amongst
Australia is a young country that emerged from a particular fusion of cultures. It’s a new land with unique geography, a distinctive climate and food. A novel country suffused with novel citizens, formed by British colonizers, and their singular relationship with one of the most ancient living cultures.
Discovering Australia´s color will provide an accurate “visual synopsis” of its history, actuality, and uniqueness.
Developing a unique color system to act as a graphic identity is fundamental for the creation of an image of visual language; color is crucial in every field of communication and generally poorly attended with a serious determining approach.
The establishment of an endemic color system to represent …show more content…
Every one of these circumstances builds a matchless way of life and perception.
The color study and its result will become an “authentic tool” for individuals and institutions in charge of making decisions regarding the world’s visual perception of Australia as well as for their own understanding of its importance.
This system can work as a unique asset that will contribute to the work of creators as well as to improve the country´s communication designed with an appropriate legible and readable application with specified rules to function like a color library on any platform.
Significance and impact of the …show more content…
I worked at the LBDI (Brasilian Industrial Design Laboratory) and completed an MFA Weiterbildung Course at the Wegerbeshüle für Gestaltung in Basel, Switzerland. The tutelage of Wolfgang Weingard, Frutiger, Paul Rand, André Gurtler and Morritz Swimfer, amongst others, pushed me towards the discovery of the importance of the essential elements in art. In Mexico, I worked for AEROMÉXICO as the head of the visual image department, working on re-designing the former brand. I worked as a graphic designer where I earned five QUOERUM awards. I was part of the group in charge of opening INTERBRAND branch in Mexico. Since 2001, I became an associate in a private studio SUMA, working on various projects and started teaching at CENTRO one of the best design schools in Mexico City in which I mainly taught color class, but also semiotics, symbols and typography, amongst