Does Gender Affect Color Preference?

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Does Gender Affect Color Preference?

The objective of this experiment was to determine if gender plays a role in color preference. In other words, do males actually prefer blue and green, while females favor pink or purple? This experiment was conducted by surveying ninety-six people, 48 males and 48 females, to complete a short survey. The survey asked them if they were color blind and whether they were male or female. They were then given five color cards (blue, green, pink, purple and yellow) and ordered the sample colors from their favorite to least favorite on a scale of 1-5.

The hypothesis was that the majority of males would prefer blue, while females were evenly distributed between blue and pink; overall blue would be the most preferred color. The null hypothesis was that this is no significant difference in color preference of males and females.

At some point in time we have all assumed someone was a certain gender based on the color of something they have on them. Why is it that blue is always associated with boys, as pink is for girls? This study was done to see if color preference actually is affected by gender. In other words, to show if females really favor pink and males prefer blue. The hypothesis states that most boys will choose blue as there favorite, while girls will be more evenly distributed between pink and blue; overall blue will be the most preferred color.

Color is defined in the Encarta Dictionary as a property which causes visual sensation; the property of objects that depends on the light that they reflect and this is perceived as red, blue, green, or other shades. Sir Isaac Newton laid a scientific foundation for color when he first experimented with a prism in 1666. White light is dispersed by a prism, such as the one Newton used. The prism resolves the beam of white light into its colored components, known as the spectrum. (Lovell, 1988) Newton named the seven main...
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