Shoes with Soul: Two Friends Realize a Dream

Topics: Want, Marketing, Risk Pages: 2 (637 words) Published: March 30, 2013
Shoes With Soul: Two Friends Realize a Dream

1.Renee Albertelli and Richard Rodriguez had certain things about their personality characteristics that helped them navigate the struggles of starting any kind of business. One of these characteristics they demonstrated is something every owner needs in order to run any type of business, which is having passion, enthusiasm, and determination, with these characteristics are needed to launch their new business. The excessive interest and energy they had to start this business never failed them; it was the most essential fuel for their vision on how they want to fully build their business. Albertelli’s characteristics portrayed how unselfish she is because of her current job, it allowed her to travel to different parts of the world and opened her eyes and made her aware and realize how many people from these different parts of the world earned their money. Also, both Albertelli and Rodriguez were both risk takers, they enjoyed seeing the options that potentially fail, but keep it at something positive, aside from being risky, they were committed because they both cashed in their retirement plans in order to fund the production of the products they want to sell.

2.Rodriguez and Albertelli’s decision to focus their marketing efforts on the Artisans who made the shoes was a wise decision. Giving the credit to those who worked hard in creating these shoes creates a belief that would be appealing to their consumers. The belief and idea of their business becomes the trademark of the company, and they will be remembered for their honest ways of wanting others to know where their product is created. This could potentially be a huge hit to those who share the same beliefs and values in wanting to credit those who devote their lives to certain things. The women’s desire to make a living and provide for their families by preparing the leather, designing, and assembling each paid of sandals was very impressive, and without...
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