Sheraton Marketing Report

University of Greenwich – International Marketing and Operations Management MARK1121

Report – Sheraton Krabi Beach Resort
Individual coursework

Submitted by: Samir Tengli (000585975) 4/30/2010

Samir Tengli 000585975

International Marketing & Operations Management

30th April, 2010

Coursework Header Sheet 165725-45

Course Coursework Tutor

MARK1121: Int 'l Mktg & Ops Mgt (15cr) Coursework S De Mel

Course School/Level Assessment Weight Submission Deadline

BU/PG 50.00% 30/04/2010

Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in accordance with the University 's Regulations regarding Cheating and Plagiarism.

000585975 Tutor 's comments

Samir Tengli

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Samir Tengli 000585975

International Marketing & Operations Management

30th April, 2010

I DEX Introduction ………………………………………………………………………4 Marketing Audit ………………………………………………………….……..5 SWOT Analysis ………………………………………………………….………5 PEST Analysis …………………………………………………………….……..5 Corporate Objectives …………………………………………………….…….6 Marketing Objectives ……………………………………………………………6 Marketing Strategy ……………………………………………………………..7 Marketing mix …………………………………………………………………….9 References ……………………………………………………………………….10 Appendix A ………………………………………………………………………11 Appendix B ……………………………………………………………………..12

3|Page

Samir Tengli 000585975

International Marketing & Operations Management

30th April, 2010

I TRODUCTIO The aim of this marketing report is to present in the resort’s stature in the market and its further year’s plan to attract in more customer’s even in the troubled economic times. Amongst the core European destinations,

References: 30th April, 2010 I TRODUCTIO The aim of this marketing report is to present in the resort’s stature in the market and its further year’s plan to attract in more customer’s even in the troubled economic times International Marketing & Operations Management 30th April, 2010 International Marketing & Operations Management 30th April, 2010 30th April, 2010 sight must be taken care of, like let’s say a staff member is very courteous with the customer, customer might get pleased with him, but notices that his nails are not clean, that could put off an impression towards the entire lot International Marketing & Operations Management 30th April, 2010 30th April, 2010 customers and the high end customers will have a benefit of personalized pick up service from the airport to resort International Marketing & Operations Management 30th April, 2010 30th April, 2010 APPE DIX: Appendix A: Keywords: -segmentation: differentiation done with respect to sharing of similar characteristics -7p’s: a marketing mix extension of the 4p’s of service mix, mention below International Marketing & Operations Management 30th April, 2010