Playa Fente Executive Summary
In Order to remain more competitive on a global scale, often companies today are deciding to globalize their markets by taking their businesses to outside countries. Successful implementation of products and services into a foreign market requires the business to conduct a necessary analysis of all the risks involved and create any applicable strategic plans addressing these issues. In this paper, a risk analysis will be conducted to help Playa Frente successfully open and run a hotel in Mexico.
Political, Legal and Regulatory Risks The political, legal and regulatory risks of opening a hotel in Mexico vary. Playa Frente 's plan is to acquire an existing hotel and move it under its own brand. Playa Frente is in no way threatening to the political climate in Mexico. Legally, the risk associated with opening the hotel could be good and the company must make sure in compliance …show more content…
These areas are parameters that a marketing manager can control, subject to the internal and external constraints of the marketing environment (NetMBA, 2008).
Service and accommodations are the products. The price must remain competitive with other resorts in the area. The resort is located in a designated tourist area and therefore, is an advantage in marketing the resort. Promotion will be conducted by internet, travel agencies, magazines and word of mouth from satisfied customers.
Distribution/Supply Chain Risks Supplies require for a resort are common items such as furniture, décor, linens, food and beverages. These types of supplies will be easily obtained in Mexico either locally at more affordable prices or may be imported from the United States if not available in Mexico. Larger items such as furniture and decorating items will be an occasional purchase rather than an ongoing supply need reducing supply chain
Political, Legal and Regulatory Risks The political, legal and regulatory risks of opening a hotel in Mexico vary. Playa Frente 's plan is to acquire an existing hotel and move it under its own brand. Playa Frente is in no way threatening to the political climate in Mexico. Legally, the risk associated with opening the hotel could be good and the company must make sure in compliance …show more content…
These areas are parameters that a marketing manager can control, subject to the internal and external constraints of the marketing environment (NetMBA, 2008).
Service and accommodations are the products. The price must remain competitive with other resorts in the area. The resort is located in a designated tourist area and therefore, is an advantage in marketing the resort. Promotion will be conducted by internet, travel agencies, magazines and word of mouth from satisfied customers.
Distribution/Supply Chain Risks Supplies require for a resort are common items such as furniture, décor, linens, food and beverages. These types of supplies will be easily obtained in Mexico either locally at more affordable prices or may be imported from the United States if not available in Mexico. Larger items such as furniture and decorating items will be an occasional purchase rather than an ongoing supply need reducing supply chain