Why “JD” is so successful in its marketing?
If we focus on the needs of consumers, an organization creates a business that can outclass its competitors. The goal is also being closer to consumers and providing exactly what they want, for at last, trigger their purchase. This kind of business carries out research to find the needs and wants of consumers. It then uses the findings to design products and marketing strategies to satisfy these needs.
JD is a British company using a specific marketing to grow and develop themselves. First, they evaluate the consumers’ needs. So, they product exactly what consumers want to buy; consumers like especially the design of products. We can say that JD adapts its marketing mix with the different consumers’ needs.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way, probably the best-known way of defining the marketing mix. These 4 Ps are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response
The 4 Ps :
* Products :
* Brand name
* Repairs and Support
* Accessories and services
* Place :
* Distribution channels
* Market coverage (inclusive, selective, or exclusive distribution) * Specific channel members
* Inventory management
* Distribution centers
* Order processing
* Reverse logistics
* Price :
* Pricing strategy (skim, penetration, etc.)...