MARKET OPPORTUNITY ANALYSIS
MARKET OPPORTUNITY ANALYSIS
PHOTON-X SENSOR AND BARCODE TECHNOLOGY
Photon-X, Inc., has developed an emerging new high technology product related to imaging and sensor-based technologies. The technology is a function of being able to uniquely analyze light within multiple spatial phase elements using proprietary applications to discern imagery, i.e., affords the user the ability to see through obscured environments and enable shape discrimination. Additionally, liquid barcode technology affords individuals the ability to place vast amounts of data and intelligence in a small area in either a permanent or non-permanent manner. This market opportunity analysis investigates the market potential with respect to a number of markets and applications.
Markets considered in this analysis include product tracking via barcode tagging and utilization of the sensor technology in underwater applications. Product descriptions, customer profiles, and profiles of potential competitors are prepared and analyzed. Further, a GE portfolio model analysis is used to discern the potential viability of each of these products within the marketplace.
Given the current startup phase of Photon-X and in understanding the overall financial circumstances of a startup venture, it is important that product development initially be focused on those potential applications which have the greatest short-term market potential and incur the least research and development cost. In consideration of these factors and based upon the results of our market opportunity analysis, we recommend that Photon-X focus on applications for firearms tracking.
Photon-X technologies can be differentiated into three segments. These segments include invisible liquid optical barcodes, three-dimensional shape-based discrimination, and detection of items that are hidden within shadows, haze, fog and smoke.
The invisible liquid barcodes are transparent tags that can be temporarily or permanently attached to any item. The tags are invisible to the human eye and all conventional sensors. Photon-X camera technology allows these barcodes to be scanned and interpreted. The information is stored on a three-dimensional level that allows for greater detail over conventional barcodes. Specifically, this information is contained within a highly technical multilayer technology. For example, a conventional inkjet printer that prints 600 dots per inch (dpi) would provide the equivalent of 8 bytes of data per dot.
Three dimensional-based discrimination directly measures the slope of the surface of an item along millions of points on an object. The item can then be reconstructed in threedimensional form with a single pass camera and ambient lighting conditions. In layman’s terms, a single camera can reproduce a 3-D image of an item in low to no visibility. The same camera that creates the 3-D image can also differentiate items hidden by fog, haze, smoke and water. It can filter refracting rays that might interfere with the perception of the image that you are seeking. This technology relies on light penetration and refraction. The Photon-X sensor technology provides the same degree of resolution as conventional off-the-shelf video cameras. The technology incorporates proprietary hardware components within the video camera and subsequently uses sophisticated algorithms to analyze emitted light refraction characteristics. An external light source is required in conjunction with the use of the specialty video camera in underwater applications.
POTENTIAL PRODUCTS AND MARKETS
The potential products and markets were divided into two categories, the first being invisible barcode-based opportunities and the second category being the camera and sensorbased technologies. Within each category, there are multiple potential applications and customer opportunities. An overview of the...